The 6Ps of the Marketing Mixare still relevant today

PRODUCT1

PRICE2

PLACE3

4

6Ps Model

1

3 PEOPLE

4

5 PROMOTION

6 PROCESS

PRODUCT1

SERVICE2

BENEFITS3

USP / 10%DIFFERENCE

4

PRODUCT

1

LOW1

MEDIUM2

HIGH3

PROFIT4

PRICE

CONSUMERS1

2

ONLINEINFLUENCERS

BRANDAMBASSADORS

3

PERSONAS

4

PEOPLE

EMPLOYEES

3

5

4

5

AVAILABILITY1

2

ONLINE3

DISTRIBUTION

4

PLACE

INSTORE

ADVERTISING1

2

PR3

TRADE

4

PROMOTION

ONLINE

1 MARKETING (PLANNING)

2 MANAGEMENT

3

PROCESS

3 MEASUREMENT

The Dough Bros

3

4

he Dough Bro's

1. Product

Authentic Wood-Fired Pizza(in the heart of Galway)

2. Price

Affordable Quality

4. Place

RestaurantTakeout

(Just Eat, Deliveroo etc.)

Outside Catering

5. Promotion

Persona - Young, trendy,

value-conscious consumersHappy and friendly staff All about customer service

3. People

Word of MouthPR

Online - Facebook, Twitter, InstagramYouTube, Trip Advisor

6. ProcessConsistent look and feelClear brand identity

Regular updates on all social media

6 P PROCESS NECESSARY1

ONLINE BRAND IDENTITY2

THROUGH THE LINE COMMUNICATION3

6Ps AND DIGITALSTRATEGY

3

4 BRAND CONSISTENCY