D O Z . C O M

M A K E 2 0 1 6Y O U R B E S T

M A R K E T I N GY E A R E V E R

...and win $20,000

in DOZ marketing

for 2016!

12 months4 quarters1 goalYou know you need to whip your digitalmarketing game into shape. But you alsoknow budgets are tight.

If you're ready to take your onlinemarketing to the next level withoutbreaking the bank, we have a year-longplan to lift your business to the next level.

you can't know which way to gounless you first understand whereyou are

in quarter one of 2016 you shouldspend time understanding whatyour strengths, weaknesses,opportunities, threats, and optionsare.

an early investment in auditingyour current approach will paybenefits all year long.

ASSESS

Q1

your website is your home baseonline, and the first point ofcontact with most customers.

a complete website audit allowsyou to understand how the design,structure, content, andoptimization strategy you have inplace is working for you - orworking against you.

and then you'll know where to putyour focus to effect best results.

WEBSITE AUDIT

JAN

are you feeling the love on socialmedia? or are you left broken-hearted this Valentine's Day?

a social media audit assesses all ofyour social profiles, your socialinteractions online, your mediastrategy on social networks, andyour community engagement.

with so many options and somany networks, knowing whatworks best and why is essential.

SOCIAL MEDIA AUDIT

FEB

it's March Madness and time tofind out whether your userexperience marketing is hittingthrees or tossing up airball afterairball.

analyzing how users interact withyour website, the elements thatcause them to sign in frustrationand the parts of your site thathave them rushing to click formore.

UX MARKETING AUDIT

MAR

now that you know where youstand it's time to decide whereyou are going to go.

and even more importantly, howyou are going to get there.

quarter two 2016 is all aboutstrategy. by mid-year, you'll beready to blow the doors off your2016 digital marketing efforts.

STRATEGIZE

Q2

an online marketing strategy isyour roadmap to digital success.

a complete strategy will includethe keywords to target, specificoptimization steps for yourwebsite, budgets and guidelinesfor online advertising, competitoranalysis, and goals for the quarter,the half, and the year ahead.

ONLINE MARKETINGSTRATEGY

APR

content and inbound marketingare essential elements of anydigital marketing plan.

your content strategy will outlinewhere you should publish content,on what schedule, and what typesof content are best for your sector.

the content strategy will align withthe goals of the wider onlinemarketing strategy and integratewith the social media strategy.

CONTENT STRATEGY

MAY

many businesses underestimatethe time and planning required toensure that those 140-charactertweets and daily Facebook statusupdates bring in new business.

your social media strategy willplan posts on multiple networksand channels weeks and monthsahead, sharing your content anddriving engagement in the socialsphere.

SOCIAL MEDIASTRATEGY

JUN

the auditing, planning, andstategizing part of your year isover.

quarter three 2016 is all aboutputting those plans into action.

you'll produce articles, guest posts,tweets, updates, audio, video, andimages for sharing.

this is the quarter where therubber hits the road.

PRODUCE

Q3

your website is the mostimportant online real estate thatyou own.

producing fresh website contentand optimizing that content tosupport your marketing effortsonline is one of the best ways todrive new, qualified customers toyour business.

in-house product or outsourced toan expert, it's essential.

WEBSITE CONTENT

JUL

for most people, Facebook iswhere they go to share holidayphotos and whine about politics.

for a business, though, it is groundzero for social outreach and oneof the highest ranking organicsearch results for manycompanies.

engage with and win customerswith regular updates, creativecontent, and special offers.

CONTENT FACEBOOK

AUG

can you win a customer in just 140characters?

regular posts on Twitter's real-time social network help you tobroadcast your message tocommitted followers, andengaging with your audience andparticipating in Twitter chatsexpose you to thousands more.

this September it is time to getyour tweet on!

CONTENT TWITTER

SEP

everything you've put intopractice over the last nine monthsshould have you in a position tocapitalize on your gains.

in quarter four 2016 you'llcontinue to implement youronline marketing strategy,continue to produce fresh websiteand social media content, and allwhile extending the scope andscale of your digital marketingefforts.

EVOLVE

Q4

every single day you are sellingyour business - but are you doingit right?

this month you want toconcentrate on the story behindyour business, expressing thatstory quickly and effectively, andengaging your audience (whethera single customer or a conferencehall full of industry leaders) withthe x-factor that makes yourbusiness stand out from the pack.

STORYTELLING PITCH

OCT

how do you get your YouTubevideo to break through?

it starts with a plan.

storyboarding a YouTube video isthe essential step that separatesvideo 'blah' from video 'wow'. planevery shot, every word in thescript, and every angle to beassured of every success.

YOUTUBESTORYBOARD

NOV

as the year draws to a close it'stime to consider a final gift toyour customers, both present andfuture.

what better than a white paper?

share your knowledge, establishyour authority, and demonstrateyour position as a thought leaderin your industry with a whitepaper provided in exchange for anemail address or contact details.

WHITE PAPER

DEC

And theprice?Some things you can do yourself and forsome things you'll need to find help.

Your total spend for a year of auditing,planning, scheduling, strategizing, contentproduction, social media promotion,publication, management, andengagement could be more than $20,000.

Or you could win it all for free...

a website audita social media audita UX marketing auditan online marketing strategya content strategya social media strategy25 blog posts, guest posts, or articles5 months of daily Facebook posts4 months of daily Twitter tweetsa custom storytelling pitcha complete YouTube storyboardan original, fully-referenced white paper

Win the Best Year Ever

+ 12 monthsubscription

to DOZ's marketingmanagement platform

with access to 5,500expert marketers

How to enterClick here to go to the DOZ website.

Enter your email address, your businessdetails, and sign up for a free trial ofDOZ's marketing software.

One of the DOZ team will contact you toconfirm your details and discuss yourneeds, expectations, and goals for 2016,

And on 31 December one lucky businesswill be chosen at random to receive a BestYear Ever marketing package valued at$20,000!

DOZDOZ’s innovative platform helps brands toconnect with a network of marketingexperts around the world and draw on thelocal knowledge of professionals to runeffective & profitable campaigns.

More than 300 brands around the worldhave connected with experts through theDOZ platform & worked with the DOZteam to manage their campaigns.

www.DOZ.com