What are the major typesof intermediaries?

Presented by : Haneesh Vengala IIT MADRAS

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.Retailing

.Wholesaling

.Logistics

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Retailing includes all activities in selling goods or services

directly to final consumers for personal,nonbusiness use

Information Technology plays a critical role in managing market logistics via:

. Computers

.Point-of-sale-terminals

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. Satellite tracking

.Electronic data interchange(EDI)

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