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Joe’s Crab Shack Goes Digital (More Digital) Brittany Zimmerman ADV 420 FS14

maJoe's crab shack digital strategy

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Page 1: maJoe's crab shack digital strategy

Joe’s Crab Shack Goes Digital (More Digital)

Brittany ZimmermanADV 420 FS14

Page 2: maJoe's crab shack digital strategy

Brand Background

Page 3: maJoe's crab shack digital strategy

Competitor Analysis/Target Audience

Page 4: maJoe's crab shack digital strategy

Problem Identification

Page 5: maJoe's crab shack digital strategy

The Big Idea

Mobile App• In-house efficiency• Greater customer convenience

Website Traffic• SEO• Blog & PR posts• Social media interaction

Page 6: maJoe's crab shack digital strategy

Strategy Analysis

Page 7: maJoe's crab shack digital strategy

Tactical Executions

Page 8: maJoe's crab shack digital strategy

Budget

AdWordsMobile App

Page 9: maJoe's crab shack digital strategy

Measurement

• AdWords• Analytics• CTR

Page 10: maJoe's crab shack digital strategy

Questions?

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