MailChimp Workshop30/6/2016

Today’s topics

• What is MailChimp

• Email marketing

• Features

• Tutorial

• Pricing

Today’s topics

• MailChimp WTF

• Why would you need that

• What can it do for me

• How do I make it work

• What’s the cost

https://www.flickr.com/photos/smithsonian/4011420518

Why would you need that?

Email marketing (2016)

• 4.300.000.000 email accounts

• 53% of email-opens are on mobile

• 91% of consumers check their email daily,

76% of email opens occur <= 2 days

Mixed Sources

Email marketing (2016)

• Open rate is highest when companies send two

emails per month

• 6x more likely to get a click than from a Tweet.

• Subscribers 3x more likely to share your content

VS Social Media.

• ROI of 3.800% = 3x ROI Social Media

https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Email marketing (2015)

• Only 11% of emails are mobile responsive

• 33% open emails by the subject line

• 70% brands don’t personalize their emails

• 34% companies have email marketing teams

• 52.9% consumers never ‘opt down’

100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/

What is

• Email marketing service

• Web-based + mobile app

• Freemium model (free + premium)

• Automation, Personalization,

Recommendation, A/B testing

Mailchimp (/2015)

• 3.469.517 new users

• 62.310.854 campaigns

• 302.738.910 automated messages

• 3.527.638.012 clicks

• 42.164.247.301 opens

• 204.383.657.109 emails sent

Our 2015 Annual Report | Mailchimp, http://mailchimp.com/2015/

Trivia - Homework

• The anatomy of a successful logo redesign, link

• Awesome brand guidelines, link

• Fucking awesome email marketing guides, link

• Unbelievable data research, link

• Lovely blog, link

• Experts directory

Features

What does it do?

Features

• Email designer - Personalization

• List building - Segmentation

• Reports - A/B Testing

• Subscribers Profiles (Pro)

• Automation – Personalization^2 (Pro)

Email designer

• Built-in visual elements

• Photo editor

• Collaboration features

• Test and preview in mobile

• File manager - Links checker

List building

• Signup forms παντού

• Facebook tab, Email, QR Code

• Mobile / Tablet app (π.χ. events)

• Segmentation – Διαχωρισμός με βάση

σταθερά / δυναμικά χαρακτηριστικά

Sociality Newsletter

Reports

• Interactive graphs, printable reports

• Subscriber activity, revenue, opens

by location, bounces, unsubscribes

• Industry comparison, trends

• Click maps

A/B Testing

Subscriber profiles

Subscriber profiles

• Full contact details, Custom fields, notes

• Activity tracking, purchase history

• Lists, segments (π.χ. source, location)

• Conversations

• Similar subscribers

Autom. & personal. - Paid

• Welcome new customers

• Follow on website activity

• Use purchase data

• Email about events

• Monitor performance & people in

each step

Real world

What can it do for me?

Platform building

Platform building

• Owned medium vs. Social

• Signup forms everywhere

• Email database → Campaigns

• CRM integration

Integrations

• 773 integrations (49 pages)

• divided in collections such as:

- Drupal, WordPress, Google, Social

- Musicians, Nonprofits, Publishers

Pricing

What’s the damage?

Pricing - Starting Up

• <2.000 subscribers, <12.000 email

sends per month

• Email templates

• Lists building – Segmentation

• Personalization (λίγο)

• Reports

• A/B Testing

Pricing - Growing business

Unlimited e-mails + Automations + Social Profiles

Pay Per Subscribers / month

• 501 – 1.000 = €12.26

• 2.800 – 5.000 = €40,87

• 5.801 – 10.000 = €61,31

• PayAsYouGo

7.500 e-mails = €122,61

F.A.Q. - Ask me anything

• Google Analytics integration

• Social Media integration

• Optimal sending time

• Spam safeties

Email Marketing Plan

• Ποιο είναι το κοινό μου;

• Που θα τους βρω; Integrations

• Πόσο συχνά επικοινωνώ μαζί τους;

• Τι περιμένει το κοινό; Segments

• Τι θέλω να πετύχω; Reports

Spam Filters

• «Κακή φήμη» του email server

• Πιθανά προβλήματα στον κώδικα

• Να εξηγείς από που έγινε το signup

• Προτιμούμε το double opt-in

• ΔΕΝ ΑΓΟΡΑΖΟΥΜΕ ΛΙΣΤΕΣ

Tutorial

How do I make it work?

Let’s build our MailChimp

• Build a list

• Design a newsletter

• Hit big red “Send” button

• Track the results

Σας ευχαριστούμε!