Lynsey Sweales - Social B

Social media – how to ensure success

SocialB Ltd@SocialBUK @Lynseysweales

Social Media & Online Marketing Experts

What will you leave with today?

Why social media is so significant for business

The four key areas to building social media success

How to use social media successfully

Tips on using social media as part of your every day business


SocialB Social media & online marketing experts

- Social media training courses/webinars

- In-house social media training

- Social media consultancy/management

- Search engine optimisation (increasing the number of visitors to a website delivered by search engines such as Google, Bing, etc)

- Pay per click

Social media council


Social Media Usage

Around 71% of Internet users around the world interact on social media

at least once a month


Who uses social media?


Different types of social media

Although they all enable sharing, there are several different types of social media:

Blogs are online diaries

Microblogs (Twitter) is texting online

Forums are conversational threads

Video sharing (YouTube) is shared video clips

Social photo (Flickr/Pinterest/Instagram) is shared images and photos

Social networking (Facebook, LinkedIn, Google+) is all of the above


How it relates to business Businesses can – and do – use social media. For every major business

function of every organisation, there is an equivalent social media function:

Research=Listening to the conversations people have with each other to understand their wants and needs

Marketing=Talking in the conversations people have with each other to spread messages about your company and products

Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online

Support=Supporting customers to support each other by setting up tools that help them do this

Development=Embracing customers to work with each other by integrating them into the way your business works


The 4 key S’s to social media success

Strategy

Social

SEO (keywords)

Search


Social Media Strategy Without a plan you plan to …

What does success look like?

How has your business become successful? With a plan/strategy by any chance??

Q1 “What do we want to achieve with our social media activity?”


Social Media Strategy Your overall objectives will inform what you do in

social media in terms of:

Who you want to connect with

What content you share

How you interact with people

How often you need to interact with people

How you want to influence people to act


How to measure in one place – Excel!

Weekly per platform per tab

Monthly on one tab

Create graphs



Example of easy measuring

Client East of England tourist attraction

Assets/ActivitiesFacebook (organic)

Impact•Facebook had a 1.5% engagement level – very low•Wanted to drive awareness and footfall to attraction over November & December•Increased engagement on Facebook by 94%•Increased traffic to the website by 795%•40% sales increase compared Y/Y was due to Facebook

Social media – Increase awareness & footfall


Social media – sales


North Norfolk District Council

Assets/Activities•Advertising on Facebook

Impact•V targeted segmentation of adverts with relevant imagery &content •Click through rate over over 4%•Reached 16,800 targeted people•First sports session sold out within a week – before any of the traditional media had even gone to print•Small budget but big success campaign delivery

Social media – engagement/research


United Nations

Assets/Activities•Social media - various

Impact•Wanted to better engage with their audiences in Sudan, Afghanistan and Haiti•Increased significant engagement, image tweaks and using people on the ground to find answers to questions

Social media – crisis management


Crisis to positive PR•Plan•Know their brand•Speed•Humour

What will you leave with today?

Why social media is so significant for business

The four key areas to building social media success

How to use social media successfully

Tips on using social media as part of your every day business


FREEBIES Free webinar – 4 key S’s to social media success

http://www.socialmedia-trainingcourses.com/courses/the-4-key-ss-to-social-media-success/

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Social media – how to ensure success

SocialB Ltd@SocialBUK @Lynseysweales
