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LYFEA place that will motivate and inspire you to achieve goals
Team Name:
Creat- E - VirusIMT
Ghaziabad
Roopkumar Venkatesh
+91 78400 84010 ; [email protected]
Sharad Rai
+91 87450 98684 ;
CustomerAnalysis
Competitor Analysis
Market Analysis
Customer
•Driven Individuals
•Age between 18-40
•Interests in travel, fitness, finance and health
Company
•Pan –platform presence
•Life coach at an arm’s reach
•Like minded connectedness
•Flexibility
Competitor
•Lack presence across all verticals
•Space to exploit the social aspect
•No single ‘One-Stop-Solution’
Customer Pain-points:
•Lack of Motivation
•Lack of knowledge
•Lack of Inspiration
•Lack of resources
Need- Gap
•Peer support
•Social Interface
•Expert/Peer feedback• Analysis of
Internal and
External Factors
• Lyfe – Product
Analysis &
Competition
• User Acquisition
Strategies
• User
Acceptability
Strategies
Agenda
LYFE
Discover
Create
TrackCollabo
rate
Achieve
Join as guest user
Discover people & resolutions
Join resolutions
Track progress
Collaborate, enquire,
unify
LYFE: Current Game plan
TIMEFUL
Pros: Simple interface, synced calendars and smart suggestions
Cons: For IOS only, notification problems
EVEREST
Pros: User interface, Dreams
Cons: Clumsy of social interface
LIFT
Pros: Custom Habits,
Cons: Social Clutter, No Notifications
Quality Assurance
User Experience
User Acquisition
Outscoring the Competition:
Multi-platform utility
One-stop solution
integrated Social Interface
Third Party Integration
Goal
Acquire new customers who would download the app and ultimately would use the app
Strategy
Combine Facebook’s news feed mobile app install ads with powerful targeting aimed at users with interests such as Travel, Health, Fitness and Finance
Results
10x higher click to install rate from mobile app ads when compared to standard banner ads
30% lower cost per install in key markets
Combining creative
elements
Images + Call to
action = Spur email
signups and
purchases
User acquisition & User engagement
Lyfe – A ‘Funious’
App
Anything
Anyplace
Anytime
Communication
Strategy
Break serious image
of LYFE
FUN >>> Serious
FUNious APP
•Ensure content on your platform is sharable where your users want them to
Widgets : Be shareable and embeddable
•. The onus is on us to leverage the user’s engagement on the platform for its growth needs.
Growth = Engagement :
•Ensure that whenever users create content, the permalinks are search-engine friendly
SEO at scale: Get users to market your product
•Products that just have to be spread to be used (NOTE: Non Monetary Incentives for consumers to do so)
Organic Virality: A product that spreads every time it's used
•Network value, Single or Mutual value, Interaction Value & Celeb or Emotional Value incentives
Incentivize : Incentives to suit different value models
Defining Customer Audience
Target: Right Demographics
•Known Clickers vs Known action takers
Pick relevant bidding choice
•Optimized CPA
Offsite Purchase conversions
Strategy
Increasing User Acceptability
Future CapabilitiesProducts that lower (or completely remove) the barriers to
getting something done tend to create entirely new market
segments that had never existed earlier.
•Shared resolutions, Pre defined milestones, Peer/Expert feedback, Feature parity
Skill Barrier
•One Click interface, Pre defined milestones, Platform Aggregation,
Time Barrier : People are strapped for time.
•Unbundling and Freemium, Incentivize
Money Barrier : Having them available for free creates an entirely new market
•Collaborate, Enquire and Unify; Feature Parity among platforms
Resource Barrier : Resources on-demand
•Social Integration, Third Party integration,
Access Barrier
“
”LYFE
A place that will motivate and inspire you to achieve goals
THANK YOU
