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intersectionsof
Product managementC. Todd Lombardo @iamctodd
2009 - 1st PCamp Boston
sasha dass
brooks rutledge
Me
clock radios & paper planes
of
product management
Source: roadsidepictures - flickr
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
Source: google
Source: WSJ
@iamctodd
Why?!
Youre way too dumb to figure out if your idea is any good.
Andrew Mason, Founder of Groupon
A Tale of an Idea
alarming details 1
Example quotes.
alarming details 2
A team of 12 ..?!
$90k..??
@iamctodd
wTf?!
@iamctodd
No. Just no.
Innovation Team
Existing CTCT Team
Innovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
revolutionInnovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
revolution
evolutionInnovation Team
Existing CTCT Team
MVPMinimum Viable Product
Project TeamCTCT
Innovation Team
Existing CTCT Team
Innovation Team
Existing CTCT Team
clarify
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
clarify
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
integrate
Project TeamEXISTING PRODUCT
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarify
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
revolution
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
evolution
revolution
Innovation Team
Existing CTCT Team
MVCMinimum Viable Concept
MVPMinimum Viable Product
build
clarifyscale
New TeamPRODUCT
pilot
integrate
Project TeamEXISTING PRODUCT
Design Sprint
26
RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
Source: gv.com; thoughtbot.com; smashngmagazine.com
Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide2013
Unpack Sketch Prototype TestDecide
2015
Empathize Define Prototype TestIdeate
Understand Diverge Build TestConverge
Discovery Interpretation Experimentation EvolutionIdeation
SMB Marketing Smarts Mobile Content Help
What happens after the Design sprint?
@iamctodd
}}} DESIGN SPRINT JUMP START
AGILE SCRUM
source: SMashing Mag/D. Dimmick
Design Sprint
DISCOVERY
2-week SCRUM SPRINT
paper planes
@iamctodd
source: foldnfly.com
source: flickr
What are you assuming?
NEED
BREAKTHROUGHNEED
BREAKTHROUGHNEED
what really happens
BREAKTHROUGHNEEDassumptions
@iamctodd
be a designtist
DESIGNER SCIENTISTEmpathic
Maker Forward looking
Rigorous Experimental
Hypothesis driven
EXAMPLE
@iamctodd
7 weeks Idea to paying customer
life is too short to build something nobody wants.
ash Maurya, Author running Lean
product mgmtSales
marketing
R&D
NOT THESE
INTERSECTIONS
your brainfacts
assumptions
questions
THESE
@iamctodd
Your opinion doesn't matter.
@iamctodd
Your opinion doesn't matter.Talk to customers. Listen.
@iamctodd
Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.
@iamctodd
Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.Think like a Designtist.
@iamctodd
Your opinion doesn't matter.Talk to customers. Listen.Check your assumptions. again.Think like a Designtist.Its not failure if you learn.
@iamctodd
when all else fails
@iamctodd
@iamctodd
f*** it. TEST it!
LEARN MORE
[email protected] @iamctodd
Early Release on OReilly Media
designsprintbook.com