PORTFOLIOS

HOW DID L’OREAL ACHIEVED ALL THIS ??

CONTINUOUS INNOVATIONACQUIRING LOCAL BEAUTY COMPANIES PRODUCT

ADAPTATION

STRONG

MESSAGEEFFECTIVE MASS

COMMUNICATION

STRONG MESSAGE

“Because you are worth it”

Supported by 35 diverse international ambassadors

Spread the message of RESPECT and RECOGNITION for women

Written at time when idea of Feminism was at its peak

CONTINUOUS INNOVATION

Invest significant money and time in its R&D centres

Spends 3.5% of annual sales on R&D

Obs

erve

s co

nsum

ers

acro

ss th

e

glob

e to

dee

ply

unde

rsta

nd

thei

r be

auty

nee

ds

PRODUCT ADAPTATION

UNIVERSAL CONSUMER VALUES

Elseve Total Repair 5

Wondercurl Mascara

Oil & Sweat Control

Blemish Balm

Colour Naturals

SMART ACQUISITION

Deciding how to enter the Global

MarketAcquisition

Strong local brands can tap into

consumer sentiments in a way international

brands may find difficult

Bec

ause Companies choose

to acquire local brands

for their brand portfolio

Refers to

EFFECTIVE MASS

COMMUNICATION

ADVERTISEMENTS

SALES AND PROMOTIONS

EVENTS & EXPERIENCES

PR & PUBLICITY

Aishwarya Rai Bachchan Endorsing for L’Oreal

FOR

2

SUSTAIN

LEADERSHIP

1. L’Oreal has great opportunity if it increases its e-commerce sales.

2. L’Oreal can launch more organic products as health consciousness is increasing .

DISCLAIMERCreated by Aditya Todi, DTU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.

(See www.IIMInternship.com)