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Class 2: 5 Digital Disruptions #BU459
Education is not the learning of facts, but of the training of the mind to think
Leveraging
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
If you’re messaging someone ‘cold’:
Class 2: 5 Digital Disruptions #BU459
• Find common ground straight away.
• Keep it SHORT.
• Ask for something small.
• Expect nothing.
5 DIGITAL MARKETING DISRUPTIONS
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
bit.ly/bu459disrupt5
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Who have they killed?
How?
Class 2: 5 Digital Disruptions #BU459
Digital Disintermediation
Leveraging the web to cut out the middle man.
Class 2: 5 Digital Disruptions #BU459
Define | Interesting | WIIFM | Discuss
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media
1. MARKETING AUTOMATIONClass 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Do you recognize these?
#BU459Class 2: 5 Digital Disruptions
What is Marketing Automation?
#BU459Class 2: 5 Digital Disruptions
What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
Why?
What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
= relevance
How it works … basically:
#BU459Class 2: 5 Digital Disruptions
Why should you care?
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
Work closely with our Marketing Automation Manager and data leads to perform A/B testing on all elements of lead nurturing (lists, e-mail templates, landing pages, CTA's, offers, etc.) and continuously improve campaign effectiveness.
Class 2: 5 Digital Disruptions #BU459
Support the implementation of the Eloqua marketing automation system. This includes building marketing campaigns in the platform and integrating Eloqua with other applications and systems.
Class 2: 5 Digital Disruptions #BU459
2. BIG DATAClass 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
What does it mean?
Identify influencers:
Leverage data to discover and connect with authorities/thought-leaders.
Personalization:
Leverage data to deliver a more relevant web experience.
#BU459Class 2: 5 Digital Disruptions
Let’s try something …
bit.ly/bu459disrupt5+
www.buzzsumo.com=
Find some influencers
#BU459Class 2: 5 Digital Disruptions
Why does this matter?
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
Spot the difference.
Then let’s talk about why it matters.
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
3. PAID SOCIALClass 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Definition
Spending money on a social medium’s ad products to achieve a marketing goal.
#BU459Class 2: 5 Digital Disruptions
The problem (Facebook):
#BU459Class 2: 5 Digital Disruptions
Source: bit.ly/bu459fborganic
Take a guess:
How much revenue is FB expected to generate from ads in 2015? (hint: it’s huge).
#BU459Class 2: 5 Digital Disruptions
Take a guess:
How much revenue is FB expected to generate from ads in 2015? (hint: it’s huge).
$14 Billion+ USD.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Put your hand up if you were on today.
Oh Facebook owns so that counts too.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Keep your hand up if you saw an ad on today.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Keep your hand up if you clicked on an ad on today.
#BU459Class 2: 5 Digital Disruptions
Why should you care?
#BU459Class 2: 5 Digital Disruptions
2013-2017Full: bit.ly/bu459socialadspend
4. MOBILE ASSETS + ADSClass 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
What’s going to happen:
#BU459Class 2: 5 Digital Disruptions
Why it matters?
#BU459Class 2: 5 Digital Disruptions
Discussion:
Visit on your laptop
AND on your mobile phone
Let’s talk about the differences.
#BU459Class 2: 5 Digital Disruptions
5. VISUAL MEDIAClass 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Question:
How many video views does draw daily?
#BU459Class 2: 5 Digital Disruptions
4 Billion.
Let’s look at something …
#BU459Class 2: 5 Digital Disruptions
Why it matters …
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
5 Digital Trends
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media
