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Welcome! All the information you need is in
your LibMark Bag!
Behaviour Based Marketing.Speakers:
David BrownStephen PatonSteven Tighe
Victorian Public Libraries 2030Five key social trends and two future scenarios
depicting Victorian lifestyles Creative scenario Community scenario
CreativityThe desire to unlock, express, develop & record creative interests
CollaborationThe willingness to partner, cooperate & share with others
Brain healthThe need for lifelong mental engagement, stimulation & care
Dynamic learningThe need to continually learn new knowledge & skills to participate fully in a rapidly changing environment
Community connectionThe desire for stable & trusted relationships with people & places of common interest
CreativityThe desire to unlock, express, develop and record creative interests
CollaborationThe willingness to partner, cooperate and share with others
Brain healthThe need for lifelong mental engagement, stimulation and care
Dynamic learningThe need to continually learn new knowledge and skills to participate
fully in a rapidly changing environment
Community connectionThe desire for stable and trusted relationships with people and places
of common interest
Five significant social trends (VPL 2030)
#Behaviourbasedmarketing
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Marketing making an impact….
GHOSTS: DO THEY EXIST?Wednesday 14 October
7.00pm-8.00pm
Join members of the Northern Melbourne Paranormal as they explore the mystery of ghosts with real footage of ghostly activity.
Word of Mouth Marketing Seminar Key messages:
Use social Media to promote libraries and keep relevant
Make it easy for people to talk about you, share it!
Give people reasons to talk about you
Word of mouth is free and the most powerful marketing tool
HORROR FILMFESTIVAL
Wednesday 14 OctoberWednesday 21 OctoberWednesday 28 OctoberScreening from 6.30pm
All films Rated M15+Not suitable for the squeamish!
…do carrots really make you see
better in the dark?
Tuesday 20 October7.00pm- 8.15pm
Thursday 8 October7.00pm- 8.00pm
Learn about the danger of internet scams from a personal perspective.
IPAD BASICS
Friday 30 OctoberFriday 27 November
2.00pm- 3.00pm
Learn how to use your iPad effectively. BYO device or use one of ours.
Bookings required.
Thursday 8 October7.00pm- 8.00pm
Learn about the danger of internet scams from a personal perspective.
ANDROID BASICSFriday 16 October
Friday 13 November2.00pm- 3.00pm
Learn how to customise your deviceand set up a Google account.
Learn how to search for apps and get help.BYO device.
ROBOTICMADNESS
Wednesday 25 November10.00am- 11.30am
Come along for a special storytime andinteractive play session on robots.
Help build our robot army.
Special Storytime
Shifting attitudes…..
Choose Wireless Network : Mav GuestPassword: Guestpass@MAV
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Share it!
Changing Landscapes Seminar Key messages:
Social Media a powerful connection tool
Upskill Staff and vary staff skillset to cope with new demands
Visual merchandising a key way to keep your library thriving
Events and event management are needed in libraries
Be a part of the LibMark team!Info in your LibMark bag!
