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Case Studies | Level 8 at The Grove

ELEVATE YOUR NEXT EVENT ON LEVEL 8CASE STUDIES

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Case Studies | Level 8 at The Grove

Introduction to Caruso Affiliated RETAIL EXPERIENCECase Studies of Collaboration

Founded by the folks behind A Curious Lean, POP UP FLEA brought a collection of American-inspired, well-crafted goods to Level 8 for a weekend-long shopping experience. The first-of-its-kind event on the West Coast, after its smashing debut in SoHo, attracted a hipster, stylish consumer, providing him with a new perception of the property and its unique offerings.

More than 50 apparel, vintage, accessories, grooming and home décor vendors participated, including American Rag, Broome St., General Store, Tittmore Industry of All Nations, Made Solid LA, Baxter of California and Jungmaven. Cult-cool merchants from near and far included Deus Ex Machina, Alex Crane, Schott, Tanner Goods, Upstate, Ursa Major, Corridor, Counter Space, Bison Made, along with trendy food merchants including Alfred Coffee, Church Key and Prova Pizzeria.

The highly successful, weekend-only event was promoted via a paid street marketing campaign that featured wild postings in more than 50 locations throughout Venice/Abbot Kinney, Los Feliz, Silver Lake, West Hollywood, DTLA, Echo Park, Sunset & Vine, Melrose/Robertson, Hollywood, Santa Monica, Marina del Rey and Culver City.

POP UP FLEAELEVATES

ITS SHOPPINGEXPERIENCE

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Case Studies | Level 8 at The Grove

Introduction to Caruso Affiliated AUTOMOTIVE

FIATDRIVING

MUSIC AND FASHION AT THE GROVE

When Fiat drove into The Grove, it took music and fashion into high gear. The multi-tiered partnership dominated the property for the summer and engaged thousands of auto enthusiasts and pop culture fans alike.

Guests experienced several models of Fiat at the valet, concierge, in The Park and beneath the statue “The Spirit of Los Angeles” along the highly trafficked historic trolley.

Aligning with popular tenant Diane Von Furstenberg, two cars got “wrapped” – literally and thematically – in DVF prints as part of a national consumer sweepstakes promoted on E! Television as part of the designer’s own reality show. The winners were filmed on property and aired nationally.

As part of an integrated advertising package with CBS and Fiat, Caruso Affiliated’s Strategic Alliances and Entertainment team produced two fan-filled, elevated concerts on the rooftop of The Grove’s parking garage that aired on the local television network. Thousands of fans rocked the night away to the sounds of Rozzi Crane and The Golden Hippie.

”The 120 day FIAT activation was a tremendous success.  The amount of people who engaged our display and requested dealers to contact them was higher than any experiential event we have done.  Sales match came in greater than any other event as well.” 

-Jeff D’Annable, VP, Partner, UM Worldwide

Case Studies of Collaboration

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Case Studies | Level 8 at The Grove

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