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Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

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Page 1: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

“EMAIL MARKETING IS DEAD. LONG LIVE EMAIL MARKETING!” LENKA FUČÍKOVÁ

Page 2: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

socialmedia

Why marketers should keep sending you e-mails,McKinsey&Company, 2014

Page 3: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

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Email Statistics Report, 2015-2015, Radicati Group, 2015

Page 4: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!
Page 5: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

%182 %303 %99open rate increase CTR increase deliverability

Page 6: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

A B

Page 7: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!
Page 8: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!
Page 9: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

heat mapfocus map scan path

Page 10: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

20143,8 %

201513,78 % 2013

5,35 %

Page 11: Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!

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