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Lead Discovery through New Trending Queries and Broad Match

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Abridged VersionFor the full download register at https://aka.ms/trendingquerieswebcast

Yiwen ZhangData ScientistBing Ads, Microsoftwww.linkedin.com/in/YiwenZhang123

MJ DePalmaSEM Pro Channel ManagerBing Ads, Microsoft@mjdepalma

Webcast Speakers

Vivian LiSenior Data Scientist Manager Bing Ads, Microsoft@VivianLiQing

Frances Donegan-RyanSEM Pro Marketing ManagerBing Ads, Microsoft@FrancesDR

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• Advertiser Science Team’s Mission• New Trending Queries Research from our Advertiser

Science Team• How to capture new leads from never seen before

queries• Must have scenarios for Broad Match and or Broad Match

Modified

Agenda

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What you’ll learn today

Advertiser Science Team

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1. Analyze our Bing Ads auction

2. Turn the data into action for our

advertisers

3. Share results and methods

Advertiser Science Team

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Data scientists at Bing Ads recently tackled a big question that advertisers wrestle with…..

Advertiser Science Team

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How can we help you uncover the unknown Bing queries by your customers?

Advertiser Science Team

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Our New Trending Queries Analysis

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Research MethodologyHow do we identify new trending queries?

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Bingads.com/newtrendingqueries

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• New Trending Queries Research from our Advertiser Science Team

• 73% of all ads matched to New Trending Queries were Broad Match or BMM match type ads.

• Where to find the new trending query data by industry• How Broad Match can help you capture missing

conversions and pockets of valuable Bing Ads Audiences

What you learned today

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Find more helpful content:bingads.com/webcasts

Bookmark this pagefor upcoming webcasts!

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For the full presentation on how to harness new trending queries and access this untapped audience supply, register for the On Demand webcast and download from the resource list:

https://aka.ms/trendingquerieswebcast

Thank You!

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