In today's era of changed consumer behavior, B-2-B and B-2-C lead generation is vastly different. The consumer’s “paths to purchase” are not the same as what they were in the past. While traditional methods of lead generation will remain, new approaches using “integrated cross media” practices combined with “marketing automation” services deliver new methods for identifying, nurturing and converting sales opportunities into revenue streams. While seemingly a no-brainer for B-2-C channels, and equal if not bigger implication exists for the B-2-B channel, where converted opportunities can translate into major dollars. This quick infographic lays the foundation for what some of these new marketing practices look like.
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1. CrossMediaMarketingAutomation
4CornerstonestoIncreasedCustomerAcquisition 1. Be more interactive
in your outbound communications. Landing Page Interactions FEEDBACK
Strategic Calls To Action 3. Capture activity and responses from
your interactions. Data Capture A B C Proiling Tags 4. Automate
your follow-through. Marketing Automation Engine Cross Media
Follow-Through 2. Do it across all media formats. Direct Mail Email
Mobile Social Media Broadcast Media WWW Direct MailDirect
MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect
MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect
MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect
Mail Campaign Dashboard Systems Events Print Ads Direct MailMobile
Email Call Center Direct MailMobile Email Call Center Direct
MailMobile Email Call Center Week 1 Week 2 Week 3 Week 4 Thank You!
CTA THANK YOU PAGE OPTIMIZED LANDING PAGE CALL TO ACTION DIRECT
MAIL MARKETING increase conversion rates build higher rapport gain
better marketing insight 2014 MSP Digital Marketing Business
Intelligence Technology Project Management -Consultation
-Integrated Cross Media Functionality -Sequencing &
Implementation -Print Production Services -Integrated New Media
services Seamless
Example101:Example101:Example101:Example101:Example101: Direct Mail
Marketing Direct Mail Social Media Events