CUSTOMER DECISION JOURNEYHotel Le Crayon

Presentation of the Hotel Le CRAYON is a 3 stars hotel

owned by the group Elegancia Hotels

Situated in the 1st district of Paris near le Louvre

Created in the spirit of guest-house atmosphere

Offers an explosion of colors and designs signed by the artist Gauthron Julie

Some Pictures

The Honesty Bar Different wallpaper on each floor

The Exquise Esquisse Suite:Most beautiful room

Part of the wall of the Exquise room

Fun Bath of the Exquise room Inside of the hotel

http://www.hotelcrayon.com/en/

The Target Customer

Business travellers who wish a different experience

Couples Families with kids Artist Any art lover

Why I have selected this Journey

The Hotel opts for creative fantasy and colorful Living room equipped with a self-service fridge which gives effect of

“Being Home” Each floor tells a different story (wallpapers filled with faces scrawled ,

people with smiling faces to welcome visitors) Children are invited to color the drawings on the walls like “At home” Decoration like “Home” (Scandinavian wood furniture and framed

pictures give the feeling of being in a private interior decorated with coquetry)

Gives the impression that hotel could be influenced by Fashion