byFarhad Alessandro

Mohammadi

KISS

Keep It Simple & Stupid

PART 2

How do we get this ?

● Communication ● Appeal ● saleability ● Lasting

Communication

the message should reach its destination, be clear and understandable, go straight to the point.

Appeal

the aim is to meet the target , to be the best, to be convincing and to accept not to win all battles.

Your product/service should be easily found, it should be analyzedfrom the point of view of cost and opportunities (is it worth thehassle?), and, finally, it should be in the right place at the right time.

Partnership

They're always useful to let the business grow.

You ought to: find a value to exchange;

involve partners with a consistent network

The Life-cycle and how to keep your market share:

● don't fixate on your stances ● get ready to expose yourself ● be open to reinterpret your product ● carry on with innovation ● Innovate without distorting ● retain your own identity ● get feedback and take them into consideration ● be present and reactive ● adapt your product to the market.

Now, let us know your idea!!

Have you attentively analyzed it?Are you aware of its usefulness and whom could it be addressed to?

Andy Warhol said

“You must guess what people consider amazing in you so as to sell it”

Let's Focus on the communication

● The Communication Language ● The Channels ● The Way ● The Launch

The Communication Language

● Select the communication model ● language ● appearance ● contents

The Channels

Select the right Communication Channels:

● social network? ● google adwords? ● buying group? ● events? ● guerrilla marketing? ● street marketing?

The Way

provoke, bother and torment. It's the play and courting phase. Nothing ventured, nothing gained.

Stimulate curiosity, give hints, reveal some news, disclose the backstage, build an élite of first followers: they'll be your promoters

The Launch Shatter the peace and raise the roof!

Start your campaigns through all selected channels, spread the world!

May this chart be with you!

contact

FarAhead ConsultingVia Po,52 Torino

alessandro@farahead.eu

http://www.linkedin.com/in/farhadalessandromohammadi

http://www.slideshare.net/farhadalessandromoha

@gofarahead

http://www.linkedin.com/groups/Eventi-marketing-Torino-4951177

www.farahead.eu