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Key Digital Trends for 2016
By Marshall Manson & James Whatley @marshallmanson / @whatleydude
An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration
THING I:
THING I: THE RISE OF AR
THING I: POKEMON GO
THING I: POKÉMON GONE WHERE? !
!Presenting: !!The success of Pokemon Go in three simple charts - !!
CHART ONE: POKEMON VS TINDER
CHART TWO: POKEMON GO VS MOBILE APPS
CHART THREE: POKEMON GO VS STOCK PRICES
POKÉMON GONE WHERE? !!!!!!!!!
AND THAT’S NOT ALL !
POKÉMON GONE WHERE?
POKÉMON GONE WHERE?
POKÉMON GONE WHERE?
POKÉMON GONE WHERE?
POKÉMON GONE WHERE?
THING II:
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
THING II: INSTAGRAM STORIES
“Let’s talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details…”!
!“Totally,” Systrom interrupted me. “They deserve all the credit.”!
THING II: INSTAGRAM STORIES
http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/!
THING III:
THING III: THE RISE OF CHATBOTS
THING III: THE RISE OF CHATBOTS
What are Chatbots? !!Chatbots are computer programs that mimic conversations using artificial intelligence. !!They can transform the way you interact with brands from a series of self-initiated tasks to a quasi-conversation.!!!
THING III: THE RISE OF CHATBOTS
THING III: THE RISE OF CHATBOTS
THING III: THE RISE OF CHATBOTS
THING III: THE RISE OF CHATBOTS
THING III: THE RISE OF CHATBOTS
Bots are an opt-in branded experience in a platform consumers trust!!
In short: !!
Bots can help make brands more human!
AND THAT’S A WRAP
COMING SOON The 2017 Digital Trends Report !!Written by these two shifty characters. !!ETA: Dec 2016. !!!Marshall Manson !@[email protected]!!!James Whatley!@[email protected] !!!!
