SIMPLY MORE RESPONSE

Karl Neal presentsInnovation drive to web solutions

A bit about Physical to Digital

Our solution- How does it work ?- Key Benefits- Measure your webkey campaign- Customized format

Why it’s the right time to use this solution

Webkey case studies

French Survey

Intellectual property

Presentation summary

Introduction to the team

We are a progressive technology company striving to offer the best possible solutions to physically connect people with digital brand messages.

15 years experience in marketing working with some of the biggest brands in the world

Always striving to bridge the gap between physical to digital solutions

Mixed skill sets including: strategy, creative, print, fulfilment, web build and analytics

Commercially minded team who understand business challenges of today

A breakthrough vehicle that integrates a detachable USB webkey into any printed material ( Brochure, Direct mailing…)

It automatically routes you to the target like a landing page, micro site, company website, online promotion or e-catalogue where visitors can continue to learn, experience and shop

Detachable webkey

http://www.audi.com

Introducing Connect-To-Web

4

Our solutions > How does it works ?

1 2 3

The user detaches the webkey from the flyer...

… plugs it in a computer…

… and access exclusive online content.

Marketers can follow the performances of the campaign with real-time metrics

• Connect-to-web runs smoothly on every operating system without warning messages nor interference

• No software required• This is not a USB drive: the webkey works without memory

Our Solution > Key benefits

• Highly effective:Engages end users to connect the key to reach your website where they can learn, experience and buy

• Always up to date:Gives you the possibility to update, modify, create your online content at any given time

• Precise analytics:Our Tracking Platform allows you to monitor your campaign statistics in real time

• High performance:Get 18-25 % response rateUp to 40% when flyer is bundled with productMeasure your campaign with real-time analyticsTrack each webkey individually

Our Solution > Measure your webkey campaigns

Our Platform provide you :

• Data analysis• Tells you which webkeys were

connected and how many times• Where : Top cities/countries• How : Top platforms/browsers

It All Comes Back to You!Thanks to our Tracking platform, the Webkey brings both customers and the all-important information about them back to you.

3 panel gate fold Advertising Card PVC webkey card

3 panel with side delivery 2 panel hand outs Personalized mailers

Our Solution > Customized formatsYou imagination is our limit !

The first Loyalty Card with direct online access

A little card with big benefits!

• Loyalty programs• Internal communication• Sales training• Warranty card• After sales• Insurance

Our Solution > Customized formats

NEWS FLASHHeadlines….

Commercial e-mail and Internet marketing will see double-digit percentage increases

The development of Internet had a harmful impact on the mail volumes

Like other mailing houses, La Poste had to find solutions to compensate the sales drop through innovative mailing marketing solutions- Number of Pieces Mailed, to the Nearest Million

Source: http://about.usps.com/who-we-are/postal-history/first-class-mail-since-1926.htm / http://www.internetworldstats.com/am/us.htm

Comparison Mail volume VS Internet users (USA)

19701972

19741976

19781980

19821984

19861988

19901992

19941996

19982000

20022004

20062008

20102012

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

40,000

50,000

60,000

70,000

80,000

90,000

100,000

110,000

US Internet Users

Mail Volume (Mio)

Massive impact on mail

?

• Survey – Demonstrates how a tangible mailing solutions can earn time with your target audience

• Nowadays 56% of consumers say mail grabs their attention up from 47% in 2007

• 10% more say they spend more time reading it compared to 2007

• Biggest increase is the number of people who say receiving mail makes them feel more valued = 57%, that’s up a third higher than in 2007

• Top associations show that it is a medium of authority

Good News for tangible solutions

Now lets add

SIMPLY MORE RESPONSE

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

La Poste is the French Post Office employing 180,000 Employees with a

turnover of 21 billion euros It carries out a number of services similar to the UK Royal

Mail including B2B solutions, direct mail and also has a communication agency

The Challenge

The development of the Internet had a harmful impact on the

volume of mail. They had to find a solution that would add value

and make sure it was in keeping with market expectations.

The Solution

La Poste immediately see Connect-To-Web as the solution to

add value and answer marketers challenges with measurable

performances

The Results

La Poste did an internal trial and received excellent response rates,

they are now a partner and with a sales force of over a 1000 they

actively sell Connect-To-Web as a mail solution to clients working with all their divisions.

It’s expected they will order over 600,000 pieces this year after ordering over 300,000

last year and now receiving repeat business from those clients

Case studies

The Company

One of the biggest French banks

with over 7 million customers

The Challenge

Target 9700 existing clients throughout France

The campaign was to convince existing clients, who have moved away

from the local branch to continue using their account

through online banking service.

The Solution

To use Connect-To-Web in a customer mailer to drive them

to a sign up page where they could service their account

Unique IDs were used and linked the webkey to each customer

so that we could see who had used the webkey

The Results

The client received a 31% response rate and was extremely

pleased and is already on a second repeat order

31% response rate

Case studies

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

DigiPoste is part of the French Post Office employing 180,000

Employees with a turnover of 21 billion euros

The Challenge

As part of the trial to see the effectiveness of Connect-To-Web

the French Post Office wanted to send a mailer to existing clients

to see the response rates

The Solution

A two panel brochure with a webkey connecting users to

online helpful information on the DigiPoste website. Mailed

to an existing database of clients

The Results

With yet another high response rate

from a trial for the company. These results

cemented the partnership even more

and guaranteed distribution amongst the

French Post Office sales team

20% response rate

Case studies

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

French multi national retailer and Is one of the largest hyper market chains in the World

with over 1,500 stores

The Challenge

They wanted to encourage people who had the Carrefour card to use it more.

The Solution

Carrefour choose the Connect-To-Web mailer to deliver a campaign that rewarded

customers every time they used their Carrefour card. Every time you used the

card you were entered into a competition so you possibly win gifts

and you got rewards. You had to register for the reward scheme

The Results

Initial campaign was distributed in Belgium where

50,000 mailers were sent to customers to encourage them

to register using the Connect-To-Web solution . Carrefour

received a 34% response rate and now looking at repeat

order.

34% response rate

Case studies

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

Monster is one of the largest employment websites in the world

Monster is primarily used to help those seeking work to find job openings that

match their skills and location.

The Challenge

They wanted to encourage new employees to learn more about the company

The Solution

They created start up packs consisting of a number of

items including a Connect-To-Web solution as an all

access pass and giving new employees a chance to download

free music with iTune vouchers

The Results

The campaign was successful and achieved a 38% response rate

38% response rate

Case studies

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

Merck is one of the largest pharmaceutical companies in the world and is a

leading company for innovative and top-quality high-tech products in the 

pharmaceutical and chemical sectors.

The Challenge

To target existing customers, doctors and

healthcare professionals throughout Europe and US

and enroll Millipore equipment owners so

they could update their lap equipment.

The Solution

Connect-To-Web produced a webkey that could be direct mailed and

work across all the targeted countries using the same

artwork throughout but link to the correct landing page

depending on country.

The Results

The average response rate was 16.39% with the top response

rate achieving 43.53%

Average : 16.39%Top : 43.53%

Portugal11.71%

Spain43.53%

France 17.78%

UK11.71%

Germany 16.62%

Italy 28.17 %

Netherlands 21%

Denmark9.23%

Norway 15.56%

Sweden18.50%

Finland21.18%

Pharmaceutical

Case studies

15 years working with traditional and digital media and striving to bridge the gap between the two

Mixed skill sets including: strategy,creative, print, fulfilment and web build

Commercial minded team who understand business challenges

The Company

Janssen Pharmaceuticals, Inc., a pharmaceutical company of 

Johnson & Johnson, provides medicines for an array of

health concerns in several areas

The Challenge

To educate patients about the 24 x 7 medication choice for

Schizophrenia

The Solution

Connect-To-Web produced a colorful

4 sided brochure with an integrated

webkey to drive patients online to the

24 x 7 website where they could learn

more. This was distributed via an

existing client base of doctors where the

brochure could be handed to relevant

patients

The Results

The campaign was successful and achieved an 18% response rate

18% response rate

Pharmaceutical

Case studies

The top 12 Healthcare Groups are using our webkey technology

Case studies > Pharmaceutical

Customer survey It is not just about response rate !

• Target of the survey : Measure the impact of regular mailers without and with Connect-to-web webkey mailers (Sample group of 600 consumers)

• Published in Marketing Direct in France in June 2013

• Better reading rate: 7 people out of 10 who opened the letter with a webkey have actually read the letter content

• Better content receptiveness: The webkey improves the user satisfaction

70% With the webkey

52% Without

Intellectual Property

IP rights : • Japan covering the software we have designed to let our webkey work automatically on

Japanese keyboard - Certificate within a month.

• USA : granted Patent 8656076

• Hong Kong: granted Patent HK1123679 and China granted Patent ZL 2009 2 0003116.5

• Europe: granted patent WO2005066923

The paper webkey was invented in 2009 by Olivier Andre CEO of Intermed Asia Ltd. In a world increasingly digital, there was the missing link : a media combining the touch and emotional appeal of print communication, taking you by the hand to the web.

After having demonstrated the high performance of the paper Webkey solution, Intermed Asia is now about to change the rules of Loyalty Marketing, with its patented Webcard solution launched in November 2012.

The company was acquired in 2005 by the Polyconcept group, the world’s largest promotional products supplier with sales of over € 650 million, 3000 employees and 35 offices on four continents

Inventor and manufacturer of the Paper Webkey solution

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Contact Karl Neal on: 01233 365684/07776 146491