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MARKETING PRESENTATION
Prepared By:-
Mithesh Waingankar (MBA – MARKETING, SIBM , Mumbai)
Marketing involves ten types of entities:
1. Goods2. Services3. Experiences4. Events5. Persons6. Places7. Properties8. Organisations9. Information10. Ideas.
JUST JUICY
• Our Product is Juice bar and our brand name is
“ Just Juicy ”• Tagline Be cool, Be Juicy• Just Juicy is a company which will produce fresh and
natural Fruit juice + Mocktail.• Just Juicy will be an environment-friendly company
dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.
What Is Mocktail
• Mocktail is a non-alcoholic drink consisting of a mixture of fruit juices or other soft drinks.
• Mocktails can be described as a smooth blend of only non-alcoholic beverages which could be fresh fruit juices, syrups, cream, herbs and spices.
• Mocktails are designed specially for those who do not take alcoholic beverages or need to refrain from them. Which means these blends can be enjoyed by people of all ages.
Why Mocktail
• We will provide innovative Juice+ Mocktail which are not available in the normal market.
• Serving mock tail to common people
• Unique in market and less competition
• Opportunity to grab market
Need of the Product for Customer point of view
• Healthy
• Substitution of Cold drinks.
• Natural taste
• Feel refreshment and relaxation
• More opportunity to capture market
Market Segmentation
• Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs
• Variables Used for Segmentation– Geographic variables – Demographic variables – Psychographic variables – Behavioral variables
Geographic variables
• By leveraging the benefits of liberalization and integration of the markets of the world, Just Juicy will seek to serve both domestic and international customers.
• Metropolitan Cities, major cities/towns of the states.
• Density of Area: Urban, Semi-urban, Rural.
• Climate: Tropical
Demographic variables
• Age – all age group• Gender – Both Male and Female• Family size - doesn’t matter• Education - doesn’t matter• Income – middle & hi end consumer• Occupation – student, working and retired people• Nationality/race – doesn’t matter• Language - doesn’t matter
Psychographic variables
Personality No
Lifestyle Yes
Value Yes
Attitude Yes
Behavioural variables
• benefit sought
• product usage rate
• brand loyalty
• profitability
• income status
Target Market
Primary Market – Kids – Fond of Fruit Juice
– Teens – More experimental
– Youth – Experimental and more buying power
– Working People
– Housewives
– Elderly people
Contd..Secondary Market– Recreational – Movie Theatres,
– Malls,
– Amusement Parks,
– school, collages,
– hotels, restaurants,
– bars etc.
Product•100% Fresh Fruit Mocktails•Product Life Cycle
Price• Reasonable for target market• Best quality in lower Cost• For introducing new product• Price low to capture market share• Expect to make profit in volume
Place• Distribution Channel• Mumbai
Promotion •E- Promotion•Paper Media•Free Sample
Marketing Strategies
E- Promotion
Our Site
Mobile application
Zomato
STRENGTH
Adequate availability of raw materials Natural product
WEAKNESS
Seasonal availability of fruits Brand Acknowledgement Late entry into the market
less competitionsHealth consciousness
THREATSOPPORTUNITY
USP
• Easily attraction – free demo
• Best Quality + reasonable price
• Happy hour Service
• Free Home Delivery
Thank You