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We created an experiment2,000 people
400 personalised ads4 different product categories 3 levels of message intimacy
% uplift vs. traditional advertising
G3. And which, if any, of the following descriptions would you say apply to this advertising for [BRAND]? Base: 47 for personalised ad (Behaviour) and 83 for traditional ad
F3c1. Now, thinking only about [BRAND], please indicate how much you personally agree or disagree with each of the statements below? Base: 108 for personalised ad (Behaviour) and 176 for traditional ad
% uplift vs. traditional advertising
A company that recognises customer loyalty
Good introductory offers
Provides simple, transparent and clear products
Is a brand or company I would recommend to others
Is an innovative brand
G3. And which, if any, of the following descriptions would you say apply to this advertising for [BRAND]? Base: 41 for personalised ad (Behaviour) and 57 for traditional ad
% uplift vs. traditional advertising