1. Marketing andCommunications Reinvented@jonobean

2. @jonobean 3. Change@jonobean 4. Only Two questionsworth asking@jonobean 5. Replacing the 4 Ps@jonobean 6. People@jonobean 7. @jonobeanPurpose 8. @jonobean 9. Desire to tell the world who we are,what we do and why it mattersLack of resources people, time,moneyManaging multiple communicationchannels effectivelyLack of technical competenceinhouse@jonobeanThe Mitt Liv team 10. @jonobean 11. @jonobean 12. @jonobean 13. @jonobean 14. @jonobean 15. The power of the content hub@jonobeanNews content hub 82% Stories 18% 16. Platform Consumption@jonobeanDesktop 53% Mobile 47% 17. Engagement836 emails sentOpen rate = 34%@jonobean88Social SharesNewsroomattention time = 1:45min 18. Data driven@jonobean 19. Experience@jonobean 20. @jonobean 21. Concentrate onOwned & earned media@jonobean 22. WE ARETRAVELERS@jonobean 23. @jonobean 24. @jonobean28 million passengers100 million web visitors3.5 Million Loyalty Subscribers700,000 Fans on Facebook50,000 Followers on Twitter 25. @jonobeanPersonal audience =16,000 + 26. I asked myself why should I spendmoney externally in the magnitude Ido now when I have all thesecustomers so close to me@jonobeanShould I pay somebody else toexpose my messages or should theypay me to communicate on one ofmy platformsStefan HedeliusVP Marketing & Brand SAS 27. Dont Build yourBrand on Rented Land@jonobean 28. 10% Drop in Facebook Organic Reach = 25% Rise in Share Price@jonobean 29. Build your own audience@jonobean 30. The power of the subscriber@jonobean 31. @jonobean 32. @jonobean 33. The 8 second valueproposition@jonobean 34. Brand 35. @jonobean 36. Brand Newsroom@jonobean 37. With tight deadlines being able torespond to a wide range of requestsfrom print, broadcast and onlinemedia 24/7/365 in a timely andprofessional mannerBeing able to explain to journalistson a tight deadline and sometimeslittle knowledge of my companycomplex issues which are crucial togetting my story rightLasse Sandaker-NielsenVP Media Relations Norwegian 38. @jonobean27,114 Viewsof PR content in Sept 39. The power of the content hub@jonobeanNews content hub 69% Stories 32% 40. Platform Consumption@jonobeanDesktop 59% Mobile 41% 41. The newsroomthats all about@jonobeanmobile and Sweden is not far behind 42. Engagement29,863 emails sentOpen rate = 27% (SWE)@jonobean2,943Social SharesNewsroomattention time = 1:41min 43. SeptemberStory Highlights@jonobean 44. Story with highestweb traffic@jonobean 45. Story with highestsocial shares@jonobean 46. Story with highestemail open rate@jonobean 47. Digital content original, daily and owned gives companies and brands the power totell their story, share their unique knowledgeand find and engage the right audiences asDigital content original, daily and owned gives companies and brands the power to tell their story, share their unique knowledge and find and engage the right audiences as never beforenever before.Alexander JutkowitzVice chairman H&K Strategies@jonobean 48. Success is the ability to gofrom one failure to anotherwithout the loss of enthusiasmWinston ChurchillStrategy Winner@jonobean 49. Thanks!@jonobean