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Contents
HOW MOBILE HAS REDEFINED WHAT WE DO IN OUR “ME” TIME
THE ROLE MOBILE PLAYS IN PURCHASE BEHAVIOUR
RELEVANCE AND CREATIVITY
THE KEY TO UNLOCKING MOBILE SUCCESS
© 2015 Quantcast Confidential
Consumers heavily research products on their mobile devices
36%
28%
25%
21%
18%
15%
11%
9%
5%
4%
5%
20%
10%
8%
3%
7%
21%
11%
14%
6%
Retail - Marketplaces
Retail - Accessories
Quick Service Restaurants
Insurance
Retail - Clothing
Entertainment - Arts
Education
Banking
Travel
Entertainment - Sports
Conversion Research
2.9X
1.5X
1.9X
Source: Comscore, September 2015
Mobile web VS Mobile apps
90% of the companies in travel, retail, and finance
get over 50% of their visits from the mobile web
Image Credit: Morgan Stanley
80% of millennials
say they were
influenced to
purchase by a
mobile advert
Over half (51%) of
respondents agree they
find mobile adverts more
intrusive than ads received
on their desktop or tablet
50% of 16-34’s view more
positively a company that
only targets them with
relevant advertising