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5 QUESTIONS THAT LEAD TOBRAND INNOVATION
#TheLeanBrand @JeremiahGardner
WHAT IS A BRAND?
#TheLeanBrand @JeremiahGardner
A BRAND IS A RELATIONSHIP
WHAT DON’T WE KNOW
#TheLeanBrand @JeremiahGardner
ABOUT THAT RELATIONSHIP?
THE VALUE STREAMVALUE STREAM MATRIX
DISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM
ORGANIZATION: PERSONA SEGMENT: DATE:
AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE
ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
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Organization Action Audience Action
Result:
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Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
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Organization Action Audience Action
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Organization Action Audience Action
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Version 1.0 | Copyright © 2014 Moves The Needle| All Rights Reserved | www.MovesTheNeedle.comFrom The Lean Brand | LeanBrandBook.com | #TheLeanBrand
Brant Cooper & Jeremiah GardnerDESIGNED BY:
HYPOTHESIS-DRIVENDEVELOPMENT
WHAT CAN WE BUILD TODAY
#TheLeanBrand @JeremiahGardner
TO START LEARNING?
BROADCAST VS CONNECTION
DISCOVER VALUE
EXPERIMENTATION
VALIDATED LEARNING
LEANTHROUGH
MANAGED BY
BRANDING
HOW WILL WE KNOW WE
#TheLeanBrand @JeremiahGardner
ARE LEARNING?
If we do X, Y% of people will behave in way Z.
MUST HAVE SCORE
NPS
VIRAL COEFFICIENT
# OF ENGAGED USERS
REFERRAL
DAILY NET CHANGE
TSM 3%
ACTIVITY HEATMAP
ACTIVATION RATE (1D7S)
DEFINE VALUE IN YOUR RELATIONSHIP
PASSION METRICS
Value is not realized in brilliant assumptions, genius strategies, or creative ideas alone, but instead occurs where creative inspiration
meets the rigor of validation.
WHAT DO WE NEED TO
#TheLeanBrand @JeremiahGardner
LEARN NEXT?
INNOVATION (EMBRACE LEARNING OVER EXECUTION)
=
- Author, The Lean Brand
- Principal, Moves The Needle
- Startup Mentor & Advisor
- Enterprise Innovation Catalyst@JeremiahGardner
www.MovesTheNeedle.com
We’veadvisedtheinnovationpracticesof:
www.JeremiahGardner.com
