AWAD M. KHAN Innovative and versatile professional with marketing experience within international markets. Analytical strategist skilled in successfully implementing processes that enhance organizational initiatives and deliver significant results.

Collaborative communicator focused on building relationships. Driven to combine previous experiences with elite educational background to the advancement of a company with aggressive marketing objectives. Areas of Expertise:

Strategic Planning Comprehensive Analysis & Reporting Consumer Insights Business Development Relationship Building Project Administration Technically Proficient New Process Implementation Troubleshooting & Resolution

EDUCATION

MASTER OF SCIENCE, MARKETING ANALYTICS | NEW YORK UNIVERSITY (NYU) | 3.89 GPA | MAY, 2016 MASTER OF BUSINESS ADMINISTRATION | LAHORE UNIVERSITY OF MANAGEMENT SCIENCES, PAKISTAN | 2009

BACHELOR OF SCIENCE, MECHANICAL ENGINEERING | UNIVERSITY OF ENGINEERING & TECHNOLOGY, PAKISTAN | 2005

ACADEMIC PROJECTS

Business plan for Social Mobile Platform Eyeber enabling people to experience places through someone else’s eyes. Data Mining for Business Analytics: Investigated factors that effected default rates in 2007 / 08 mortgage crisis

through predictive modeling using R and Microsoft Azure ML. Cluster Analysis: Players classification for English Premier League based on their performance using clustering in

SAS JMP

EXPERIENCE & NOTABLE CONTRIBUTIONS

EXPOSURE AGENCY New York, NY 2015 DIGITAL MARKETING SPECIALIST, ANALYTICS Devised areas for improvement based on in-depth Google Analytics, Facebook and Pinterest Insights research. Identified critical applications necessary for the optimal utilization of the e-commerce platform “Shopify.” CONTRIBUTION & PROCESS DEVELOPMENT: Boosted website traffic and engagement through new processes resulting from analysis of metrics and preferences.

INTERWOOD MOBEL (PVT) LTD Pakistan 2010 – 2014 MARKETING MANAGER Established numerous multi-faceted campaigns including social media marketing strategies and a Facebook presence which delivered over 120K fans in two years. Prepared annual budgets and plan for the marketing department. Increased retail sales by 200% over 3 years for the largest furniture and fixtures brand in Pakistan. Initiated the “LifeWares” brand and launched four new retail outlets through market analysis and full activation

activities focused on home and office furniture and equipment.

PEPSICO INTERNATIONAL Pakistan 2008 INTERN Conducted retail audit of 800 outlets for the Snacks division of PepsiCo International to determine the relationship between sales volumes and the “8 Steps of Sales Call” process.

DESCON ENGINEERING LTD Pakistan 2006 – 2007 PROPOSAL AND MARKETING ENGINEER Coordinated multiple projects that resulted in new business opportunities for large multi-national companies. Cultivated new customers through strategic analysis while emphasizing current customer retention and satisfaction.

TECHNICAL PROFICIENCIES SQL SAS JMP R | Rattle Tableau Microsoft Office Google Analytics Microsoft Azure ML

EDUCATIONAL LEADERSHIP & VOLUNTEER EXPERIENCE Graduate Student Council Treasurer, NYU School of Professional Studies, 2015

Global Network Representative, International Student Support Center at NYU School of Professional Studies, 2015 Lahore University of Management Sciences Team Leader, Confluence 2007 held at the Indian Institute of Management

Contributed to the Commission on the Status of Women (CSW59-2015) organized by the UN Women (New York)

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