JAIIB Super Notes: Principles and Practices of Banking: Module-D: Distribution

JAIIB – Super-Notes © M S Ahluwalia Sirf Business

Distribution

Module D: Support Services

Marketing of Banking Services/Products

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JAIIB – SUPER NOTES

Principles & Practices of Banking: Distribution





Contents

Coverage:

1. Distribution Channel

2. Channels for Banking

Services





DISTRIBUTION CHANNEL

1.





Distribution Channel

• Marketing channels are sets of independent organizations

involved in the process of making a product or service

available for use of consumption.





Functions of Distribution Channels

Market information Promotion Contact

Matching Negotiation Product

information

Physical distribution

Financing Risk Taking





Types

Typ

es

Zero Level

One Level

Two Level

Three Level





Factors Influencing Channel Selection

Product characteristics

• Perishable products

• Consumer durables

• Industrial products

Market Characteristics Customer

Characteristics

Company Resources Competition Product lines





CHANNELS FOR BANKING SERVICES

2.





Channels

Branches

• Tele-banking

• ATMs

• Computerization

• Plastic Cards

• Virtual branches and Automated Video Banking

Other channels

• DSAs

• Automobile Dealers

• Merchant Establishments

Intermediaries in Banking Services





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M S Ahluwalia, amongst other things, is a visual artist, blogger,

blog designer and of course an MBA and Banker from New

Delhi, India.

To know more about him you may visit his blog-site: Estudiante De La Vida

















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