ISTVÁN CSEPERKÁLObrand communication consultant

INTRO 2016

Education & working experience…………………………………..………..………….3.Brand experience………………………………………………………..……..………4.Awards………………………………………………………………………..………..5.Short history…………..………………………..…………………………..………..…6.Possibilities……………………..………………………..………..……………….……7.References……………………………………………………………..………………8.Campaigns…………………………………………………………….….……………9.Branding………………………………………………………………..……………..21.Complex……………………………………………………………………..……….29.Contact………………………………………………………………………………34.

CONTENT

1987 - 1991 Student at Fazekas Mihály Secundary School, Budapest1991 - 1995 Student at Corvinus University of Budapest1993 - 1995 Rock DJ at clubs in Budapest1996 - 2001 Creative director at Well Advertising & PR Agency2001 - 2011 Creative director & partner at Noe’s Ark Advertising Agency2011 - 2012 Operations manager & creative director at Createam Advertising Agency2012 - Freelance brand communication consultant

Professional skills: copywriting, creative direction, brand & communication strategy, project management, account management, team leading, company management

EDUCATION & WORKING EXPERIENCE

MULTINATIONAL & LOCALBRAND EXPERIENCE

AWARDS1996 – Best Worldwide Cherry Coke Campaign2000 – Golden Blade Hungarian Ad Festival - Silver Blade (Sony print ad)2001 – RMB Hungary Award - Best Young Creative (Sport Newspaper TVC)2002 – Golden Blade Hungarian Ad Festival - Short list (Pepsi Island TVC)2003 – Golden Blade Hungarian Ad Festival - Bronze Blade (Durex radio spot)2004 – Leaf Festival, Lissabon - Short list (Durex posters)2005 – RMB Awards - Short list (Exit Magaznine freecard)2005 – Effie - Short list (Exit Magazine lounch campaign)2006 – Best Co-Brand Credit Card Campaign - Citigroup Europe Africa, Middle-East region (Malév-Citibank credit card design & lounch campaign)2007 – Golden Blade Hungarian Ad Festival - Bronze Blade (AXE Bodysutra kampány)2007 – Effie - Golden Effie (AXE Bodysutra campaign)

SHORT HISTORYWell Advertising and PR Agency (1996-2001) It was my first offical workplace and these were very exciting years for me and also for the whole advertising industry in Hungary. I started as an account executive, but after a while changed to the creative side. I worked as a copwriter, later creative team leader, and creative director. As the member of the management, I took part in building one of the leading national advertising agencies at that time. We started with 5 employees and four years later there were 40 people working there. At the end of the period I was a leader of a 16 member-creative team.

Noe’s Ark Advertising Agency ( 2001-2011) After founding our own agency with my co-partner, during few years we built a succesfull team, a great client portfolio, won many prizes and had really great times. Managing a 15 employee company as a co-owner, I had learned to see the structure and workflow in wider perspective than just a creative director.

Createam Advertising Agency (2011-2012) After Noe’s Ark the owners of Createam found me to lead the creative agency of the company group. Coming from an outside position I had to restructure the company, rethink the workflows, redefine the competencies, set up an evaluating system, etc. I spent there nearly a year, during this period among small projects we won E-on, as a long term client and handled the btl communication of Telenor.

Freelance brand communication consultancy (2012 - ) Since I’ve gained a wide scale experience in ageny field I decided to find a new challenge and use up this knowledge as a consultant. So I work for agencies that need senior competency or creative support and I manage my current clients. These are mainly local companies, which need brand development and creative execution. I’ve made exciting branding and rebranding projects in different markets and managed succesfull wider cooperations in mass-sport event and nature healthcare industries.

For brand owners: brand & marketing communication strategy, advertising campaign management, creative execution (brandname, slogan, logo, corporate image, website, TVC, radio, billboard, print ad, gerilla, ambient, online & social media solutions, branded content, etc.)For advertising agencies: creative support, outsource creative strategy & direction.For anybody open enough: thinking together, drinking some alcohol, saving the world.

COOPERATION POSSIBILITIES

REFERENCES

Advertising campaigns……………………………………………….….………..…..…9.

Branding / Corporate design…………………………………………..………..……..21.

Complex marketing communication………………………………………………….29.

ADVERTISING CAMPAIGNS

EARLIER TVCS

VITAMAX launch

Sprite TVC with Kornél Dávid NBA player

Vodafone Vitamax lanch campaign

“The refere’s mother “ - A színes sport daily sportsnews launch campaignAwarded:

SONY CAMPAIGNSAwarded:

EXIT PROGRAMME MAGAZINE LAUNCH CAMPAIGN

Awarded:

werkfilm, kilincsakasztó, standy

AXE BODYSUTRA CAMPAIGN Awarded:

Awarded:DUREX PEFORMA CAMPAIGN

DUREX TINGLE INTERNATIONAL CAMPAIGN

MALÉV-CITIBANK CO-BRAND CAMPAIGNBest Co-Brand Credit Card Campaign

Citigroup Europe, Africa, Middle-East region

Awarded:

SIÓ TV ADS

RAMA CAMPAIGN & BRANDED CONTENT

SONY ERICSSON PRODUCT DEMO & BRAND ACTIVATION

MCDONALD’S ONLINE CAMPAIGNS

BRANDING / CORPORATE DESIGN

MAGUNKRÓL

OIL-MS-Hungary Kft. ● Székhely: 1138 Bp. Párkány u. 16. V/29. ● Postacím: 1141 Bp. Komócsy u. 14 ● Tel./Fax: +36 1 221 7777 ● E-mail: info@oilms.hu

SZOLGÁLTATÁSAINK REFERENCIÁK HÍREINK KAPCSOLAT keresés...

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VeStIbuLuM 2013-12-31

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VeStIbuLuM 2013-12-31

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Termék

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Az oldal használója elfogadja az Általános Felhasználási Feltételeket© 2013-2014

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• Köszöntő

• Vision & mission

• Céginformációk

COMPLEX MARKETING COMMUNICATION

BALATONMAN, MARATONMAN, ULTRABALATON

We started the cooperation with Balatonman Triatlon Ltd. at 2012, when the company had only one triathlon event hold at lake Balaton. Next season we launched a running platform called Maratonman for running events and opened a running store named Maratonman Depo. At the end of 2013 Ultrabalaton (as the biggest Balaton based sport event) got into the portfolio. Next year we launched Night Run Budapest and a new triathlon event. In 2015 we contracted with NN Insurance Company, Vodafone and Runner’s World as main sponsors. In 2016 there will be two triathlon events, four running events at Balaton and two at Budapest.

BALATONMAN, MARATONMAN, ULTRABALATON

During the 4 years of working together, we:• have built a structured brand portfolio• have increased the number of events from 1 to 6 / year• have increased the number of participants from 250 to 12 000 / year• have built our own communication channels (more than 34 000

facebook followers, more than 10 000 newsletter contacts)• have built a very good connection to the mass media and the social

media opinion leaders• have built a strong brand awarness in running and triathlete community• have built a more than 15 000 member-sport community

ENERGY IN SPORT

Energy is producer of natural herbal products and food supplements. When we realized, that many professional and amateur sportsmen using the product to prevent or heal enjuries and to encrease their performance, we defined sporty people as a new target group of the brand. We decided to open a new communication platform to them, named “Energy in sport”.

ENERGY IN SPORTWe found brand embassadors for the platform, started collaboration with sport organizers,made an own website for the platform,made a shaping programme with video blog.We have launched our facebook platform and have been permanently building our data base.

THANK YOU FOR YOUR ATTENTION!

For more information or referencies don’t hesitate to contact me!

István Cseperkálo06 30 / 902 1973

istvan.cseperkalo@gmail.com