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Introducing DRIFT SEQUENCES

Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

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Page 1: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

Introducing DRIFT SEQUENCES

Page 2: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

For the past 10 years, email has been the go-to tool for every sales & marketing team.

Page 3: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

There’s just one problem…

Page 4: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

People hate it.

Page 5: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

So a few months ago, we introduced Drift Email to give email a real-time update.

Page 6: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

But really, that was only the first step…

Page 7: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

Because we were still seeing email get abused, and email still wasn’t all that smart.

Page 8: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

But with the launch of Drift Sequences, that all changes.

Page 9: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
Page 10: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

Drift Sequences uses machine learning and natural language processing to read email replies.

Page 11: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

It can then automatically un-enroll people who don’t want to receive further emails.

Page 12: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

And while traditional sequencing tools only look at replies as a sign of intent, Drift Sequences takes things a step further…

Page 13: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

We’ll also automatically un-enroll people from a sequence if they…

• book a meeting with a sales rep • have a conversation on your website

Page 14: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

The bottom line: Emails sent with Drift Sequences will be the smartest emails you’ll ever send.

Here’s how it works…

Page 15: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

STEP 1Marketing creates a

new Sequence Playbook in Drift

Page 16: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

STEP 1Marketing creates a

new Sequence Playbook in Drift

STEP 2Sales reps enroll

leads into the Sequence via

Salesforce or Drift

Page 17: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

STEP 1Marketing creates a

new Sequence Playbook in Drift

STEP 2 STEP 3Sales reps enroll

leads into the Sequence via

Salesforce or Drift

When a lead opens an email and clicks on a link back to the site,

they’re greeted with a personalized message

from that rep

Page 18: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

With Drift Sequences, you’re getting sales email built to drive conversations

(not spam).

Click here to learn more.

Page 19: Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam

See why thousands of businesses are using Drift to generate leads and close deals faster.