Strategic Public Relations Program for

Inteva in India

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About Inteva

Inteva Products, LLC is a an innovative leader with more than 140 years of

global experience in design, engineering, manufacturing, and assembly for

Closure Systems, Interiors Systems, Motors & Electronics and Roof Systems.

The company is leading global supplier offering value-based innovation and

environmentally-friendly products that enhance quality and performance.

Company focuses on delivering high-value quality, on time and in budget

products.

Global Presence: 42 locations – 18 countries – 4 continents

Annual Revenue: 4.2 Billion USD

Sales Turnover for India: $ 30M for 2011 (Yearly Turnover growth 30%)

Awards

• Ford Q1 certification.

• VW Q capability

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PR Objective

Plan a Nationwide PR campaign in media which would create awareness

about the expansion plans of Inteva’s Asia Pacific Footprint in India.

Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle -

Vice President & Global Director of Operations; Gerard Roose - Vice President

of Sales & Marketing

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Communication Route

Print

Electronic

Wires

Online

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A low cost PR Approach

To catapult the news to a broader reader base, a press conference was

organized in Pune inviting the top-tier mainlines, business, automobile ,

bloggers and general interest media.

Exclusive interview of the CEO were conducted for positive reviews and

stories in magazines

Blogger engagement and product review by bloggers

Result

Widespread media exposure

Positive reviews and stories

Strong word of mouth buzz

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Result

Accurate messaging and strategic tapping of the networks led to a slash and a

big bang announcement with a great introduction to the Inteva story.

Coverage and bytes came from varied print and electronic media, including

Business Standards, Financial Chronicles, Zigwheels, AutoCar Professionals

amongst others.

When the prestigious media use the comments by the executives of Inteva in

their smart bytes column, the messaging and strategic tapping could not have

been more accurate.

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And many more

Financial Chronicles