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@IMALeaderShow@PodtentMktg
Interactive Content:
Keys to Earning Engagement,
Brand Love, & Sales
[Without Going Broke or Days of Blog Writing]
Dominick Sirianni
-V.P. Interactive Education, IMA
- Host, IMA Leader Podcast
- Co-Founder, Podtent Marketing
Source•Video•Webinars•Podcasts
Distribution Case Study•Website•Email•Social Media
How To•3 Key Takeaways•Get Started
Dr. Michael Mahometa from the University of Texas
Interactive Content
@IMALeaderShow@PodtentMktg
Video
YouTube video on mobile alone reaches more 18-49 year olds than any cable network in the US.
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Video
53% of the population is watching videos every day. 80% watch every week.
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Video
People who view videos on smartphones are 1.4 times as likely to watch ads compared to TV.
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Video
Using the word video in an email subject line boosts open rates by 19%, increases click through rates by 65%, & reduces unsubscribes by 26%.
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Video4x as many consumers would rather watch a video about a product than read an article.
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Webinars use the following additional interactive tactics:• 81% Q&A• 32% Social Media Polling• 24% Live Video• 23% In Webinar Surveys• 6% Group Chat
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Results?• 50 minutes: Average
time viewing webinars in 2016(a lot longer than an online video)
• 31% respond to polls• 20% of attendees
download content• 7% submit questions
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Did you know?...
28% of webinar registrants register after the webinar!
#Repurpose#EvergreenContent
Podcasts
In 2016 over 50% of Americans are now familiar with the term “podcasting”
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Podcasts
33% have listened to one20% have listened in the last month
13% have listened in the last week
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Podcasts
Median income of a podcast listener is nearly 20% higher than a non-listener
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Podcasts
Podcast listeners are more educated: 51% vs. 41%
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Percent of podcast listeners who have a 4 year degree or higher - compared to U.S. average
Podcasts
Podcast listeners are more engaged online: 93% vs. 78%
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Percent of podcast listeners who use social media - compared to U.S. average
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Interactive Content is a Worthwhile End Game...but it’s also a means to power a full content marketing strategy!
Content Creation & Distribution
Case Study
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Case Study:IMA
Before: IMA’s blog shared about 2/week
After: IMA’s blog shares over 4/week by sharing the podcast and articles inspired by topics covered in the show
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Case Study: IMA
IMA webinars for partners like Curalate also generate interactive content that can be repurposed:
➔ written up as blog articles for both IMA and partner sites.
➔ posted on YouTube➔ shared on social
@IMALeaderShow@PodtentMktg
Email NewslettersHere are a few articles from the monthly newsletter.
One article was inspired by a recent podcast episode & current events.
Case Study: IMA
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Social SharingSocial video generates 1200% more shares than text and images combined.
But webinars and podcasts also allow for massive image sharing & engagement.
Case Study: IMA
Creating interactive content is easier & better when actually talking to someone.
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2Key Takeaway:
Videos, webinars, podcasts are all worthy ends, but... they need to power your content marketing to be efficient and effective. You need a plan.
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3Key Takeaway:
How We Do It• Document Steps• Set-up Systems• Delegate • Track what we create and
where/how we share it• Know target market• Get feedback from audience
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Favorite Tools• Asana• BigStockPhotos• Canva• Google Drive• Hootsuite• MeetEdgar• RelayThat
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Want a jump start?Text PODTENT to 44222 and we’ll email you:
1. 15 Things You Need to Decide Before Your Podcast is Ready for iTunes [Worksheet with examples]2. 8 Important Sound Tips (for Podcast Hosts & Guests)3. Podcast Equipment Recommendations4. Answer any questions you have!
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Contact:Dominick Sirianni, [email protected]@IMALeaderShow
PodtentMarketing.com@PodtentMktg
Laura Petersen, [email protected]@Lsp_s
PodtentMarketing.com@PodtentMktg
References:•2016 Webinar Benchmarks Report from On24 www.on24.com
•University of Texas https://stat.utexas.edu/spotlight/entry/michael-mahometa-launches-mooc-on-foundations-of-data-analysis