Why Attend IBM Amplify:

Network with over 2,800 experts in marketing, commerce and customer analytics.

Attend your choice of 200+ sessions and workshops plus the latest product demos.

Capitalize on opportunities with mobile, social, cloud and analytics.

IBM Amplify Tracks:

For more details, visit ibm.com/ibmamplify

May 11-13 | San Diego Convention Center #ibmamplify

Marketing - target, engage and win customers across multiple channels by combining proven best practices with innovative technologies Customer analytics - acquire the right customers, optimize the customer experience, understand the customer journey, and minimize fraud Commerce - create a unique brand experience across all channels for both B2B and B2C omni-channel commerce

IBM Amplify Insurance Featured Sessions:

Superior Customer Marketing for Insurance –MHT-1247. MetLife and Sun Life reveal how they are leveraging Silverpop to meet their email marketing objectives. Demo included!

Optimize Inbound Interactions Through Real-Time Personalization and Customer Experience Management –MRP-1457. Liberty Mutual shares how they use IBM Interact to retain, up-sell and cross-sell existing customers during inbound service interactions and trigger offline sales follow-up.

Success in Interactions Through Operations – MRP – 1234. Allstate discusses how they created sophisticated marketing operations for contacting customers leveraging IBM Campaign, UMO, Optimize and Interact.