The  Innova*on  Matrix  

©INNOA  2015  All  rights  reserved  

What  is  the  greatest  challenge  for  companies?  

Autonomous  growth  

“Ask  managers  to  make  10%  more  profit  and  the  slicing  and  cuHng  knives  are  dusted  off,    

aks  them  to  grow  through  acquisi*ons  and  the  list  of  take-­‐over  canditates  will  be  on  your  desk  first  thing  in  the  morning.  Ask  them  to  grow  on  foreign  markets  and  the  *ckets  are  already  booked.    

Ask  them  to  achieve  10%  autonomous  growth  and  all  you  hear  is  silence.    

Autonomous  growth,  growth  for  the  inside,  out  of  strength  and  ingenuity  is  the  hardest  thing  there  is…  

       …besides,  it  seperates  the  men  

from  the  boys”  

Jeff  Immelt  (CEO  General  Electric)  

What  is  the  primary  task  of  management?  

Value  crea*on  and  innova*on…  but  what  is  ‘value’?  

Value?

Writer Tom Peters describing a taxi ride from La Guardia airport to the city center of New York.

Tom Peters; First the driver hands me his businesscard and says: ‘Good day, my name is Walter. I am your driver. I’ll bring you to your destination safely, comfortably and in

time’. A taxi driver that formulates his own assignment, I thought

to myself, that doesn’t happen every day. Than he holds up a New York Times and a USA Today and

asks me: ‘Do you want to read them?’ So I take them from him. We haven’t even started driving yet or he

hands me a fruitbasket with snacks. And then he asks: ‘What do you prefer, hardrock or classical music?’ He has

40 channels.

Rumour has it this chauffeur earns $ 28.000 a year on tip…

That is value creation!

Are  there  laws  for  the  crea*on  of  value?  

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Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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What  is  typical  for  radical  insights?  

Is  never  demand  nor  consumer  driven!  

No  first  movers  advantage;  “It  was  in  the  air”  

It’s  not  about  being  first,  it’s  about  creaBng  the  dominant  design  

It  needs  a  completely  new  ‘infrastructure’  

If  I  had  asked  the  consumer,  they  would  have  asked  me  to  built  a  faster  horse  

Henry  Ford  

Business and technology driven

Market and brand driven

Radical Innovation:

New Markets

Technology Driven

Entrepreneurs

Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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Mainframe

Mini computer

Personal Computer

Game Computer

Workstation

Laptop

Handheld

Tablet PC

Building  a  brand    =    

Building  a  category  =  

Building  a  business  

Business and technology driven

Market and brand driven

Big Innovation:

New Segments

Society/Context Driven

Intra/entrepreneurs

Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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What  is  typical  for  Smart  Insights?  

DemonstraBng  mental  market  leadership  (or  challenge  them)    

Extremely  fast  reacBons  to  emerging  consumer  needs  

To  be  a  busy  brand  

Business and technology driven

Market and brand driven

Smart Innovation:

New Marketshare

Consumer Driven

Marketing

Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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What  is  typical  for  Strategic  Insights?  

BREAKING  THE  RULES!  

Business and technology driven

Market and brand driven

Strategic Innovation: New Rules

Business model Driven

Intra/entrepreneurs

Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

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Business and technology driven

Market and brand driven

Radical Innovation

Strategic Innovation

Smart Innovation

Big Innovation

Business and technology driven

Market and brand driven

Radical Innovation:

New Markets

Technology Driven

Entrepreneurs

Strategic Innovation: New Rules

Business model Driven

Intra/entrepreneurs

Smart Innovation:

New Marketshare

Consumer Driven

Marketing

Big Innovation:

New Segments

Society/Context Driven

Intra/entrepreneurs

Is  there  a  process  which  improves  my  innova*on  chances?  

The  Connected    

Enterprise  

Connec*vity  is  the  proces  leading  to  

insights  

Betere  connected  =  Betere  informa*on  =  Betere  insights  =  Betere  ideas  

“If  I  had  an  hour  to  solve  a  problem,  

 I'd  spend  55  minutes  thinking  about  the  problem  and  5  minutes  

thinking  about  solu*ons.”  Albert  Einstein    

Market  

Technology  

Business  

Society  

Consumer  

Connec8vity:  •  Magazine  Scan  •  Vision  Interviews  •  (Emo*onal)  Market  Research  •  Future  Room  •  Consumer  Safari  •  Hot  Concept  Tour  •  Crowdsourcing  •  Life  Style  Drivers  •  Hot  Product  Scan  •  Comparable  markets  •  Etc..  

Great  companies  are  built  on  insights  

Jeff  Immelt  

I  have  no  special  talent.  I  am  only  

passionately  curious  

Albert  Einstein  

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©INNOA  2015  All  rights  reserved