Embed Size (px)
Citation preview
influencers Building personal brands that last on social media
“Everybody is their own
media company”
InfluencersLooking at a few people from a few niches
How to grow your ownAn outer & inner view of the matrix
Measuring SuccessRevenue, Conversions & Vanity Metrics
We’ll be goingthrough a few things
Lee Sang-hyeok
Generates millions of views a month
1,200,000 fans on facebook
Tens of thousands of live viewers
Multiple New York times best sellers
1,360,000 fans on twitter
100,000,000 Podcast downloads
Tim Ferris Dave Chesson
Stays at home with Wife & kids.
$10,000/mo in ebookrevenue
100,000 monthlyWebsite visitors
Lele Pons
Generates millions of views a month
1,200,000 fans on facebook
8 Billion Vine Loops
5,000,000 fans on facebook
Lot’s of eggs smashed
8,000,000 Subscribers
Christopher Smith Felix Kjellberg
The most subscribedPerson on earth
14 Billion total views on YouTube
$3,000 - $25,000 A day on ad revenue
InfluencersLooking at a few people from a few niches
How to grow your ownAn outer & inner view of the matrix
Measuring SuccessRevenue, Conversions & Vanity Metrics
We’ll be goingthrough a few things
How to growYour brand
What’s your niche and why?
When you’re competing against everyone, you’re going to have to play at a different level. If not, you’re going to lose.
Are you relevant and informed?
Make sure to follow the big players in your niche. Subscribe to their newsletters, follow them on Social & learn everything.
Pick your primaryBattleground
Are you going to have your own site, is Facebook your frontier? Are you looking to grow via youtube subscribers?
How to growYour brand
Create useful contentThat adds value
Make sure what you create, has value & is sharable. The more “shareable” your content is, the easier it is to grow.
(we’re not talking about motivation images)
Guest Blog &Collaborate
You’re not known yet, and that’s okay. Find people in your niche that are putting out content & collaborate with them as much as you can.
Be Insanely consistent
It’s not just hard work that pays off, most algorithms on modern Social Media platforms inherently reward consistent
behaviour when deploying content. Use it to your advantage.
InfluencersLooking at a few people from a few niches
How to grow your ownAn outer & inner view of the matrix
Measuring SuccessRevenue, Conversions & Vanity Metrics
We’ll be goingthrough a few things
Facebook PostHalf-life
MeasuringSuccess
The GoodNewsletter Subscribers
YouTube SubscribersWebsite Comments
Social Media Comments
The okayWebsite Visitors
Content EngagementAvg view duration
Bounce Rate
The UglyFacebook Likes
Twitter FollowersFriends
Just because you can measure it, doesn’t mean you should.
IF YOU CAN TAKE AWAY ONE THING. BE PERSISTENT
“ “
