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SUBMITTED TO SUBMITTED BY Prof. BASAVARAJ S M DILIP GOULI

INDIA POST SERVICE MARKETING

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SUBMITTED TO SUBMITTED BYProf. BASAVARAJ S M DILIP GOULI

Governance structure

Post Office Network

India has the largest Postal Network in the world with over 1, 55,015 Post Offices (as on 31.03.2009) of which 1,

39,144 (89.76%) are in the rural areas.

At the time of independence, there were 23,344 Post

Offices, which were primarily in urban areas. Thus, the network has registered a seven-fold growth since Independence, with the focus of this expansion primarily in rural areas.

On an average, a Post Office serves an area of 21.21 Sq. Km and a population of 7175 people

Services

Mail services

Premium products

Financial services

Retail services

Mail Services

Mail products

Registration

Parcel

Insurance

Value payable post

International (SAL)

Premium services

Speed post

Express parcel

Media post

Business post

Greeting post

Logistics post

Financial services

Post office saving schemes

Postal life insurance

Money remittance service

Mutual funds

Forex service

Retail services

Bill mail

Direct post

Retail post

E-payment

Potential Forces Impacting on India Post

Globalization

Entry of private players

Growth of telephony

Focus on inclusive growth

Higher delivery standards

Simple Flowchart for Indian postal service

TRAVEL TO POST OFFICE

WEIGHING, BILLING AND TAKING

POSSESSION OF PARCEL

LEAVES THE POST OFFICE

TRACKS THE PARCEL ONLINE

OFFICE PROCESSES THE PARCEL AND DELIVER

DELIVERY TO THE

DESTINATION

LEVELS OF CUSTOMER EXPECTATION

INDIAN POSTAL SERVICE

S

KEY FACTORS:Low price: local/nation RS 15/35Servicing from decadesReliabilityGov. factor

DESIRED SERVICE

ADEQUATE SERVICE

ZONE OF

TOLERANCE

ZONE OF TOLERANCE

Wider gap

Servicing from decadesPrice comparisonA reflective of Indian heritageGovernmental serviceReliable as well as empathic

Delights

Desirables

Musts

some thematic stamps

Scinde Dawk

10 Rupees Postage stampIndian Flag

Sachin tendulkars

SWOT

Strength

Strong Network & Infrastructure

Cost Effective

Security / Safety with respect to deposits

Efficient Manpower

Vast business experience

Established redressal machinery

Weakness:

Unchanged working culture

Lack of feedback in communication process

No Job Rotation

Job Stress among employees

Increased rate of Customer Dissatisfaction

Opportunity:

Increasing number of customer base

Inflationary market

Technological Advancement

Growing number of International transactions

Threat:

Customer Dissatisfaction

Increasing market share of competitors

Internet Penetration