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SHOBHA PONNAPPA
Consulting in Digital Marketing Breakthroughs
http://shobhaponnappa.com
Read a lot more on Web Designon my blog:
http://shobhaponnappa.com/customer-experience
8 insightful statistics culled from the Frost & Sullivan Visionary Research Group Study on B2B buyers!
73% of global B2B traffic to
brand/company sites originate from the
search engines. Most only research the first
page of Google.
80% of companies serving
B2B audiences believe that their customer expectations have
changed due to the B2C effect.
70% of B2B purchase decisions include at least 2
decision makers on the client side. Brands
need to serve multiple roles.
57% of the buying process is done by
B2B buyers prior to engaging with the
brand. B2B sites need to assist the buying
process.
76% of B2B customers say the most challenging
factor in a website’s design is the ability
to find needed information.
10% is the average conversion
rate in the B2B segments, as
compared with just 3% conversion rates in B2C segments.
50% of B2B buyers surveyed identified
greater customizability and personalization as
needed but often missing from very many
brand sites.
75% of B2B buyers admitted they are more
deeply influenced by social peers on the
social media than by brand communication.
Embed this on your site and in your mind!
INCREDIBLE B2B CUSTOMER EXPERIENCE STATISTICS
(Sources: Frost & Sullivan Visionary Research Group Study)