Inbound Marketing

in B2B

Online DirectMarketing

Databases &Cold

Calls

Just Advertising

6% Clicks(by Neilsen)

Content spamالـ Links SpamFax & SMSالـ

Campaigns

The Way People Buyاتشقلبت

TheySearch

TheyEvaluate

TheyCompare

Right Content at Right Time

ProspectLead

Lead QualifiedLead

They Search, Get Found

60% Content Marketing, SEO, Advertising, Blogging,Landing Pages,..

They Evaluate, Get Trusted

In-depth Content, Social Media, Guest Blogging,..

They Compare, Get an Edge

Demos, Consultation,

LibraryManager

Easier Books Rentals Select Databases to buy Marketing for Library

Hiring & Training Staff Increasing Subscriptions Hosting Events

• Blog Postshow to market for library

• ResearchesLatest databases updates

• E-booksIncrease Subscription through

• In-depth ArticlesWhich Archiving languages to select

• Social MediaManagement & Engagement

• Free Consultation• Software Demo

What to Monitor?

Targeted Traffic

Subscribers& Leads

MQL Cost

• Traffic Increased with 600%• 1200 More Indexed Pages in 1st 6

months• 74,000 Additional Backlinks

Gained

• 800 more Blog Subscribers• 300 Qualified Lead• 2,500 Facebook Likes

Should You hate Direct Marketing?تقدر تكره مايكروفون؟

Hate HowThey Think

Never HateThe Tool

Before You Go Inboundالوصايا الخمسـة

Can Measure!

Online?

Quality?

Life Style?

Brand?

Thank you!#InboundAge2014

Ahmed El-FaramawiFacebook.com/Faramawii