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Identifying Market egments and Targets In what ways can a Company Divide a Market into Segments?

In what ways can a company divide market into segments

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Page 1: In what ways can a company divide market into segments

Identifying Market Segments and Targets

In what ways can a Company Divide a Market into Segments?

Page 2: In what ways can a company divide market into segments

4Ways to Segment Consumer Market

Page 3: In what ways can a company divide market into segments

Way 1

GeographicBased on Region, City, Nation, States and Neighbourhood.

Page 4: In what ways can a company divide market into segments

“in-city” courier companies ensure same day delivery of a product within a specified geographical region.

Page 5: In what ways can a company divide market into segments

People in North and East India prefer Tea, whereas South Indians prefer freshly brewed coffee.

Page 6: In what ways can a company divide market into segments

Different regions in India have different food

cultures, different Climates and accordingly

different Requirements.

Page 7: In what ways can a company divide market into segments

Way 2

DemographicBased on age, gender, income, education and socio-economic status.

Page 8: In what ways can a company divide market into segments

Different Television channels for different age group people.

Page 9: In what ways can a company divide market into segments

Age Life Stage

Gender IncomeSocio-economic status

Generation

Page 10: In what ways can a company divide market into segments

Way 3

PsychographicBased on personality, lifestyle, or values.

Page 11: In what ways can a company divide market into segments

The VALS Segmentation

System

Page 12: In what ways can a company divide market into segments

Way 3

BehaviouralBased on knowledge, attitude, response towards a product.

Page 13: In what ways can a company divide market into segments

Needs and Benefits Decision Roles

User and Usage

Real User related

problems

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