The online world is growing so rapidly and there is so much information floating around that you have to make your offer stick out or it will be lost in the mix.

There are numerous strategies out there, but the five I am going to share with you right now will help increase sales for your business.

The 5 conversions strategies are as follows: 1. Boost Upsells by Using Email Marketing

2. Move Your Order Form to the Left Hand Side of Your Page

3. For Mobile Traffic Use Long Form Copy Instead of a Video Sales Letter

4. Delay Your Retargeting Cookie

5. Make Sure You Are Leveraging Your Email List to Find More People in Your Target Audience

Take a minute to think about the current email marketing plan you have for your company.

Maybe you’ve left it sitting on the back burner because you think it’s not really relevant anymore.

You can use email marketing to reach out to current buyers who passed on your upsell the first time to give them a second chance to opt-in to your upsell product.

One way to do this is to create a follow up series to stay in front of your buyer.

Just make sure you are not pushy with this.

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Schedule this email series to be spaced out to give your buyer time to consider what else your company has to offer while also maintaining your presence in front of them.

Once you have implemented this email series you should move your sales order form over to the left hand side of your web pages to stick out from your competitors.

Buyers are used to seeing things the same way on every webpage they visit.

When it comes to your sales letter and mobile responsive websites there are a few things to consider.

Video Sales Letters are popular, but how many times can you say you have been browsing your mobile device at a coffee shop and a video popped up and you sat there and watched the entire sales video? 

Probably not too often.

Long form sales letters still outperform video sales letters on mobile devices and this is proven by performing split tests on your both types of sales letters.

Buyers tend to read, and even buy, more frequently on their mobile device versus sitting and watching an entire sales video on there phone.

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Another thing to consider is your retargeting cookie when dealing with your sales letter.

It might be tempting to just drop cookies on everyone that visits your site, but do not do this because it will be a waste of money (and time) in the long run.

We all want solid ROI, but this is not the best way to go about obtaining it.

Delay the placement of your retargeting cookies to focus on buyers, or potential buyers, who spent more time on your page and are more likely to return and buy next time. 

All in all, these strategies can optimize your marketing efforts to help you gain more leads and conversions, which means more revenue for your business.

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