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Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
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if you send Email Newsletters
then you should also do this...
Did you know?
91%
91% of U.S.Consumers useemail every day
Source: Exact Target 2012 channel preference survey
email is nearly 40 timesmore effective atacquiring customersthan Facebook andTwitter combined
Source: McKinsey; iConsumer survey, 2012. Custora, E-commerce customer Acquisition snapshot
However
23% Only 23% ofemail newslettersare opened
Source: MailChimp, Average EmailCampaign stats of MailChimp customers
and less than 4in 100 peopleclick on a link.
Source: MailChimp, Average EmailCampaign stats of MailChimp customers
3.5%
So lots of people don'tsee your messages
and visit your content
Here's an idea...
Why not use thespace at the bottom of
your employees'day-to-day emails formarketing messages?
Open ratesare very high
Information can betimely rather thanonce a month in a
newsletter
Unilever went from 40,000followers on LinkedIn to
235,000 in 10 months just byadding 'follow us on LinkedIn'buttons to employees' email
signatures.
Source: Secrets of Employer Branding Leaders: Unilever
it can also be effective...
Unilever now has over
Source: LinkedIn
LinkedIn followers
1,100,000
(Small plug)
EmailBee adds yourlatest tweet, Facebookpost, blog post or anyother content to your,and your team's, gmailor Outlook emails.
Website: www.emailbee.comFind us in the Chrome Store:Twitter: @emailbee
Facebook: EmailBee
