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Identity Assurance The art of knowing your customers John Erik Setsaas 2017-03-07 V 1.12 - 2017-03-06

Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

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Page 1: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Identity AssuranceThe art of knowing your customers

John Erik Setsaas2017-03-07

V 1.12 - 2017-03-06

Page 2: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

DisclaimerPlease note that this presentation is for information purposes only, and that Signicat has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation.

The future strategy and possible future developments by Signicat are subject to change and may be changed by Signicat at any time for any reason without notice.

This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. Signicat assumes no responsibility for errors or omissions in this document.

Page 3: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

About Signicat

Page 4: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Signicat's vision is to be the most comprehensive provider of electronic

identity services to customers in regulated industries across the world

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What does Signicat do?

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Identity AssuranceSCA

Strong Customer Authentication

Electronicsignatures and seals

Preservation of identities and

signatures

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Signicat’s reputation• Winner of the Norwegian Fintech Achievement

Award– 2017 – Norway

• Nominated for European Fintech Award– 2016 – The Netherlands

• Winner of the Future Payments 2013 and Cards & Payments Europe “Best innovation” award – 2013 - UK

• Winner of the International Identity Deployment of the Year Awards – 2009 - Las Vegas

• Winner of the Security Award, IT-sikkerhetsprisen– 2009 - Norway

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Page 7: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Identity assurance background

Page 8: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Traditional assurance• Physical meeting

• Bring ID papers

• Verification done by a person

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Page 9: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

User expectation• Digital registration• Everything can be done from home• Using any type of device

• No human interaction

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Page 10: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

40% have abandoned some kind of application form for financial services in

the past 12 month

What the user meets• Difficult to become a financial customer• Do not understand why

– I have to provide so much info?– I have to upload my passport?– It is so easy to sign up at web stores

• Using social media

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Page 11: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

• Time consuming• Costly• Complex• Losing potential customers

• Losing money

What the business sees

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3.000.000

1.000.000

2.000.000

0

Page 12: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

On-boarding challenges• Digital on-boarding is a complex process

– How to verify that the person is who he or she claims to be?– What about KYC (Know Your Customer) requirements?

• Digital on-boarding is costly– Often requires manual steps

(both for the consumer and the organization)• Digital maturity of the population• Trust

– People are reluctant to use digital identity– Surveillance (Ref. Snowden)

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A good solution should empower the user to

overcome fear of surveillance

Page 13: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

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Identity assurance must be simplified!

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Identity assurance

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Business motivation

• Risk– Will you get paid for

your services?

• Consequence– Loss of money

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• Regulations– KYC– AML

• Consequence– Loss of money– Loss of reputation

§§§$ $ $

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KYC – Establish trust in the identity• Collect and analyze information• Name matching against lists of known parties

– such as PEP (Politically Exposed Person)• Determine risk

– Money laundering, terrorist finance, or identity theft• Create transactional behavior profile• Monitor against expected behavior

– Including behavior of customer’s peers

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Identity Assuran

ce

Page 17: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Reasonable assurance• Establish a reasonable assurance

that the user is who he or she claims to be

• What is reasonable depends upon factors including – Jurisdiction– Risk vs consequences– Resources– Technology state of the art

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Page 18: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

eIDAS assurance levels (EU regulation 2014/910)

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The requirements established should be technology-neutral.

It should be possible to achieve the necessary security requirements through different

technologies

LowSubstanti

alHigh

Assurance levels should characterise the degree of confidence in electronic

identification means in establishing the identity of a person

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What can a user use to prove his or her identity?

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Physical or virtualmeeting

Commerical identity

Proof of address

Self portrait

Possession ofphone

Derived identity

ID paper

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What can the bank do, to verify the identity?• Automatic checks

– Social media attributes• Name, phone etc

– Social media ratings• Recommendations

– ID paper OCR– Registries

• PEP/OFAC• Credit rating • Business roles

– Web searching

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• Manual checks– Visual check of

information• ID paper vs photo etc

– Phone call– Video conference

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User motivation vs business risk

I want to buy a houseI want to check outyour banking app

User motivation

Simple assurance Full KYC compliance

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The gradual approach example 1

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Assurance

John Bank

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Assurance

John wants to sign up with the bank The bank needs a reasonable degreeof assurance

Assurance threshold 1

Limited functionality

Assurance threshold 2

Full functionality

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Assurance

John Bank

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Assurance

John provides basic informationJohn Doe555-12341970-04-05

John Doe555-12341970-04-05

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Assurance

John Bank

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John responds to OTP(One Time Password)

1234

1234 John Doe555-1234 (verified)1970-04-05

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Assurance

John Bank

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Assurance

Upload self-portrait

John Doe555-1234 (verified)1970-04-05

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Assurance

John Bank

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Assurance

Upload self-portrait with OTP

John Doe555-1234 (verified)1970-04-05

36551234 3655

(verified)

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Assurance

John Bank

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Upload passport

John Doe (verified)555-1234 (verified)1970-04-05 (verified)

3655

(verified)

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Assurance

John Bank

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Manual check

John Doe555-1234 (verified)1970-04-05

3655

(verified)

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Assurance

John Bank

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Video conference

John Doe555-1234 (verified)1970-04-05

3655

(verified)

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The gradual approach example 2

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Assurance

John Bank

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Log on to commercial identity

John Doe555-1234 1970-04-05

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Assurance

John Bank

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John responds to OTP(One Time Password)

1234

1234

John Doe555-1234 (verified) 1970-04-05

Page 34: Identity Assurance – Simplifying customer on-boarding - John Erik Setsaas

Assurance

John Bank

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John Doe555-1234 (verified) 1970-04-05

PEP OFAC

Web verification

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Conclusion

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Summary• Decide what reasonable assurance means for your

organization

• Define several levels

• Decide which means of assurance– And how to combine them

• Make it simple for the end-user

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End of presentationJohn Erik Setsaas

@[email protected]