Hy.ly EmailMailChimp for Multifamily Businesses

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Outline• About Hy.ly

• Hy.ly Email: Past Work

• Hy.ly Email: Process

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Design

TechnologyAnalytics

Vision: Modernizing Marketing Technology

hy.ly

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Hy.ly Solutions Stack

WebsiteMarketingEssentials

Contact Form Email Manager SchedulerMarketing Automation

Conversion & ROI AnalyticsMarketing Analytics

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CRM

Marketing Technology Solutions from Hy.ly

Product Hy.ly Marketing Suite

• Software-as-a-Service Product (Subscription Model)

• Hy.ly Marketing Analytics

• Hy.ly Marketing Automation• Contact Forms• Email Nurturing• Tour Scheduler

ServicesHy.ly Sites + CRM

• Custom Website Design & Development

• Web-based Business Solutions

• Usually involves a complex mix:• User-facing Website• CRM Back Office• Intensive Data Management & Analytics

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Templates Customized for Multifamily Email Scenarios

• “Schedule a Tour”• “Event Invitation” • “Referral”• “Available Floor Plans”• “General Announcement”

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“Schedule a Tour” Template• Invite prospects to schedule a tour of the property

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“Event Invitation” Template• Announce availability of a floor plan

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“Referral” Template• Refer a prospect and their friends to the property

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“Available Floor Plans” Template• Announce availability of a floor plan

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“General Announcement” Template• Announcement for prospects about future move-in date

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Global Database but Local Unsubscribe

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Easy Editor• Easy editor provides fill-in content forms for you to customize

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Easy Editor

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Easy Editor

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Data Model Customized for Multifamily Industry

• Essential Fields• Non-Essential Fields

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Essential Fields• Property Name• Email• Prospect Status• Prospect Status Date• Resident Status• Batch

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Non-Essential Fields• Full Name• Phone Number • Where did you hear about us?• Move-in Date• Comment

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Uploads Simplified for a Typical Multifamily Export

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Other Integrated Systems Include

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designwireframeWireframes

& Visual Design

Instant Insights

Guggenheim Foundation• Modernize the backend platform

• Old platform used a proprietary CMS• Hy.ly re-built and migrated the website to WordPress

• Modernize the authoring platform• Old system required engineering intervention• New system empowered the GF staff to add, modify and manage site

• Modernize the Website• Rethink the information architecture• Redesign for simplicity

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Want to learn more? Get in Touch!Bill Emrich

VP, Business Development

Email: be@hy.ly

Call: +1 (301) 535-1343

Hy.ly Inc.Learn More: http://hy.ly/sites/

Contact Form: http://hy.ly/get-in-touch/

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