The HubSpot Ads Add-On

Alex Hanbury & Craig Ellis

Our Customers combine ads + inbound

All results from ads after implement HubSpot ads and focusing on other key optimizations

EHS Insight increase ad conversions 90% with HubSpot Ads Add-On

“Inbound and Paid campaigns absolutely must be in harmony to maximize the value for us. HubSpot Ads makes it much easier to keep an eye on both and to correlate the results of campaigns across channels. We can make better decisions in less time.”

Gary McDonald CEO, EHS Insight SMB - SoftwareHouston, TX

HubSpot customer for 12-months. Have used the Ads Add-on for 4-months to optimize, search and social ads inside HubSpot.

225% More Visits

90% More Conversions

211%More Contacts

70%More MQLs

And they are really good at it!

Beginner

Expert

TrafficSuccess = visits to my site

CPC/CTRSuccess = low cost and high click-through Conversions

Success = Leads and a strong conversion rate

ROISuccess = Strongest return on my ad spend and lowest cost-per-acquisition

Click Focused:Only measuring what happens with ad.

Conversion Focused:Measuring the actions ads drive

Basic on Ads MeasurementCreate, Measure and Optimize ads right inside HubSpot

Some Ads Amplify Inbound Ads that satisfy intent and extend the reach of great content work with inbound

Some Ads Amplify Inbound Ads that satisfy intent and extend the reach of great content

LinkedIn Sponsored Updates

1. Appear in LinkedIn Stream just like content

1. Ability to reach the right audience based on professional targeting signals

1. Self managed with only a $10 minimum

1. Integrate into existing HubSpot campaigns through the Ads Add-On

Some Ads Amplify Inbound Ads that satisfy intent and extend the reach of great content

Google AdWords - Search Ads

1. Answer a search query

1. Provide helpful information to users looking for what you have to offer

1. Compliment SEO and content marketing

1. Self managed and works with budgets of all sizes

1. Integrate into existing HubSpot campaigns through the Ads Add-On

How HubSpot Makes Ads EasyCreate, Measure and Optimize ads right inside HubSpot

What customers had to say about ads

1. Too hard to get started Setting up campaigns, learning new software and learning by failing isn’t worth it.

1. Unable to measure success/ROIWhat do people do after they click on my ad? Is it cost effective? I can’t justify the budget.

1. I don’t have enough experienceI don’t know the best practices or how to best use ads? I’m working with a consultant to optimize and manage my ads.

How the Ads Add-On solves this

1. Streamlined campaign creationBuild campaigns right inside of HubSpot with a familiar streamlined creation experience

1. Automatic ROI TrackingWhen you build campaigns in HubSpot Ads we automatically track conversions and ROI down to the keyword, no more tracking codes

1. Built in Knowledge/Best PracticesWe’ve integrated you social posts and landing pages and built in tips and optimization suggestions through the tool, to help you become the expert.

Campaign CreationBuild ad campaigns faster and easier - right inside of HubSpot

Creating Campaigns

● We’ve streamlined campaign creation by integrating your landing pages and social posts into ads.

● Build targeted ads that reach your buyer personas and help more prospects find your content.

● Pause, update and tweak ads right inside HubSpot to optimize for success.

Campaign MeasurementTo master ads you need to know how many leads and customers an ad generates.

Measuring Success

● Through a deep integration with AdWords and LinkedIn we automatically start tracking conversions and ROI. Never deal with tracking codes again.

● Get a complete view of your ads across networks and campaigns in one place. Alongside your other marketing data.

● Go beyond clicks by utilizing conversion data for every ad and keyword. Allowing you to know exactly what's working and what’s not.

Campaign OptimizationWe’ve built knowledge right into the tool. Empowering you to become the ads expert.

Optimize Ads with Conversions

● There can be some bumps along the way with ads. We removed common areas of trouble and allow you to review progress at each step.

● We’ll help you set the right bid based on your goal and what you set as a profitable conversion.

● Test and optimize ads based on the best data available surfaced through the Ads Add-On.

The HubSpot Ads Add-OnInbound - Amplified : £70/Month

New to LinkedIn Advertising? Ask about a free $250 LinkedIn Credit

1. LinkedIn and Google Integrations - We are focused on adding more integrations

that inbound marketers love.

1. Automatic Conversions and ROI- HubSpot Ads Automatically tracks conversions

and ROI, giving you everything you need to optimize ads and amplify your content.