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How to win the
internet…
and why we need to
talk about Kevin
(Costner)
How to win the
internet…
and why we need to
talk about Kevin
(Costner)
@WillCooke
Rides a bike, likes BBQ, sports a beard
Why Kevin Costner?
Why Kevin Costner?
Actor
Director
Musician
Sportsman
Father
Eco-warrior
Remarkable
we need to be
remarkable
WhyW
ho
How
WhyW
ho
How
Who?
Why?
Why?
tube pic
STEPPS
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
Social Currency
Triggers
Triggers
Emotions
Public
Practical
Value
Practical
Value
Stories
How?
Field of dreams
If you build it they
will come…
tube picProbably not…
owned
earnedpaid
owned
earnedpaid
owned
paid
earnedpaid
content experience
Adaptable
adaptive content
A remarkable checklist
REMARKABLE
S
T
E
P
P
S
Community
Connection
Influencers
WHO WHY HOW
O/E/P
Adaptive
Content
R/R/E
Thank you
@WillCooke
