How to Use Instagram Stories for MarketingXYLIFESTYLEBRANDING.COM
INSTAGRAM STORIES IS FOR ENGAGING MILLENNIALS AND GEN XBrands have a new platform to engage Millennials and Generation X with Instagram Stories. Instagram Stories is ideas for short story-telling Brand Narratives using images and videos. In essence Instagram Stories is a glorified slide show, glorified because it renders perfectly in Instagram feeds. So it doesn't look or feel like a slide show.
Instagram Stories is for businesses offering lifestyle products Generation X and Millennials crave stories and images that engage them on their phones. Don't make a traditional advertisement. Instead use Brand Ambassadors to show a short story. Stories showing ambassadors using your product in a natural, day in the life way are authentic and credible, and will attract the affinity of Generations XY.
Encourage followers to create stories of your brand in actionAnother strategy for using Instagram Stories is to give incentive to your brand's Instagram followers to create and share stories.These stories should show the follower using your product of course. A contest that offers a prize, such as a discount or free product is the way to motivate followers to create Instagram Stories that market your brand.
Leverage your hard earned following by using instagram storiesThe dizzying plethora of social media platforms makes it hard for marketing executives to focus spend and attention on the one effective for their brand. But Instagram Stories is different because it lets brands leverage their hard won Instagram following. The Storytelling approach is ideal, and is an easy way to reach an opt-in audience of followers without additional spend and time adding followers.