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the no bull secret to unlocking word-of-mouth
Tara @missrogue Hunt
https://www.flickr.com/photos/seandavis/12521639624/
“people who share interests, intent, beliefs, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness.”
community
Tara @missrogue Hunt
7%86%
of consumers whose purchase decisions were somewhat influenced by word of mouth from people they know.
Deloitte Study, April 2014
Contagious: why things catch on - Jonah Berger
of word of mouth happens online…yes…only 7%.
Tara @missrogue Hunt
https://www.flickr.com/photos/badgreeb_records/6432585527
Word of mouth spreads throughout communities/networks of people. Communities are word of mouth amplifiers.
Tara @missrogue Hunt
but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/Tara @missrogue Hunt
DENSITY!
less dense more dense
“Density is the measurement of how
concentrated relationships and
conversations are within a community.”
Tara @missrogue Hunt
RULE:
The higher the density of relationships in a community, the more things will spread between the members - online and off.
https://www.flickr.com/photos/danorth1/6010415951/Tara @missrogue Hunt
what creates density?
Tara @missrogue Hunt
location Tara @missrogue Hunt
uncertainty
https://www.flickr.com/photos/40969298@N05/16355514002/
marginalization
Tara @missrogue Hunt
https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641
competitionTara @missrogue Hunt
https://www.flickr.com/photos/127556345@N02/15881447631
shared passionsTara @missrogue Hunt
https://www.flickr.com/photos/87501370@N02/8011393311
shared experiences
Tara @missrogue Hunt
https://www.flickr.com/photos/squidminion/8526109676/
unique identitiesTara @missrogue Hunt
history/culture
It’s a Portuguese Feast!
Where is the food?
It’s not literal. It’s what we’ve always called it.
Tara @missrogue Hunt
time to killTara @missrogue Hunt
signalsof density
https://www.flickr.com/photos/gregorybrown/4696716322/Tara @missrogue Hunt
discussion group activity
connections between group members
http://www.ameliamarzec.com/images/occupy-twitter.jpg
interactions between group members
offline interactions
still haven’t found the right
community?
https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
1. How dense is this community?2. Are the members of this community in need of
what you are offering? Can/will they pay for it?3. Do you have a connection to or experience with
this community?
Ask the following questions:
https://www.flickr.com/photos/angermann/1948649318Tara @missrogue Hunt
every big company
started with a small, dense community.
https://www.flickr.com/photos/kimmanleyort/8674170316/Tara @missrogue Hunt
https://www.flickr.com/photos/oatsy40/6715845075/
so…how does one go about
‘entering’ a community?
Tara @missrogue Hunt
STEP 1:Show up…a lot.
https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt
STEP 2:Build trust and relationships.
https://www.flickr.com/photos/104249543@N07/15299274597/Tara @missrogue Hunt
STEP 3:Deliver amazing experiences.
https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt
STEP 4:Repeat.
https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt
and…what if your ideal
community lacks
density?https://www.flickr.com/photos/danorth1/193729282/ Tara @missrogue Hunt
https://www.flickr.com/photos/autographedcat/14538292862/
“if you see a parade, get in front of it!”
Tim O’Reilly
Tara @missrogue Hunt
Bring people togethercreate resources and platforms to gel the conversations
Tara @missrogue Hunt
Tara @missrogue Hunt
https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt
Encourage bondingbring people physically together to deepen the relationships
https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt
Promote ownershipmake the community members the leaders
https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt
community…it never went
away…https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt
…it’s just been buried beneath the bullsh%t that has flooded the networks with with noise…
Tara @missrogue Hunt
…noise that does the opposite of building community.
It’s worse than annoying. It’s killing the networks where people find their tribe, which is bad news for business, too.
https://www.flickr.com/photos/bs/2250280425/iTara @missrogue Hunt
https://www.flickr.com/photos/mikemcsharry/5360225083/
Look for your community of interest. Find and/or create density. Build relationships. Add value. I promise this will work. No bs.
Tara @missrogue Hunt
About Tara"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt
was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's
development and a force in influencing it."
- Entrepreneur Magazine, 2013
Truly Social Inc.647 992 2951
[email protected]://www.tarahunt.com
@missroguehttp://www.youtube.com/sanfranrogue
Giveaways!You got questions? I’ve
got cards!
amazing local artist: Timothy Hoey,
O Canada Art Studio
http://ocanadaart.wix.com/
ocanadaart