How to Reach the Right Audience With Paid Social Promotions

@antennasocial • antennasocial.ca

How to Reach the Right Audience

With Paid Social Promotions

Nov 29, 2016

1 11_29_PaidPromos.key - November 29, 2016

@antennasocial @antennasocial • antennasocial.ca


@antennasocial

Easy wins come from a number of factors:

• Competition not yet online • Solving a very specific

problem • Example: RV Campgrounds

Social Media Isn’t Magic


@antennasocial

• Better reach than traditional media

• Increased visits to website • Improved search ranking • Trust & credibility • Improved customer service

A Formula For Success

Social Media + Great Product + Time = Sales $$


@antennasocial Online Content Marketing (Inbound)


@antennasocial

Organic = Content reaching people as-is where-is.


@antennasocial

Paid Promotion = Buying extended reach for your content on social

networks. AKA: Sponsored Posts, Boosted Posts, Ads


@antennasocial

Your content is less and less likely to be seen organically.

• Busy news feeds (competition).

• Relevance. How to compete?

• Make your posts great. • Pay to promote some of

them.

Why Pay to Promote?


@antennasocial

Facebook Instagram Twitter LinkedIn Pinterest

Google • AdWords • YouTube • Google Display Network

Available On Big Platforms


@antennasocial How to Prepare Your Paid Promotion


@antennasocial What Are You Trying To Achieve?


@antennasocial Who Are You Trying To Reach?


@antennasocial How Will You Connect?


@antennasocial What Will Your Post Look Like?


@antennasocial Relevant Content For Your Audience


@antennasocial B2B Twitter Targeting


@antennasocial I’m Prepared, Now What?


@antennasocial Facebook


@antennasocial Facebook


@antennasocial Twitter


@antennasocial LinkedIn


@antennasocial Pinterest


@antennasocial Saved Audiences


@antennasocial Scheduled Content


@antennasocial Track & Measure Progress


@antennasocial Adjust On-The-Fly


@antennasocial

What’s Next? Watch for an email from me!

I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special offers for Antenna’s services • Pre-registration for online course coming this fall
