How To Increase Prices 222% Overnight Without Improving Your Product (With Long-Form Sales Pages)

How to Increase Prices 222% Overnight

Without Improving Your Product

(With long-form sales pages)

sohelpful.me/chiaracokieng

Did you just pull a price

out of your a**?

Why this is important to learn now

• You probably can’t afford to use penetration

pricing, i.e. Price low.

• For most small businesses, profit must come before

market share.


What we are going to learn

• The truth about pricing

• Superior salesmanship (in print)

• How to price high and justify value

SoHelpful.me Before and

After

Or why you should listen to me


SoHelpful.me: Before

• Takes 30 days to get paid

• Even if they don’t cancel, we only get

paid $9.

• “We need to add features to increase

prices...”


SoHelpful.me After

What we did: What should have happened:

• Published a 67-page

salesletter

• Removed free trial

• Increased price from

$9/month to $29/month


• Nobody has time to

read long copy, right?

• Higher price and no

free trial lead to lower

sales

Instead, here’s what happened


Think about it.

• Wait 4 months to earn $27 -> $116 in 4

months

• No buy-in -> “Let’s make this thing

worth it.”


So... How do you

write a sales page that

supports a high price?


5 points and 30 minutes

1. The product-price chain

2. Will people really read this crap?

3. The getting of attention (long copy) and money

(high prices)

4. A super simple salesletter

5. Easier than you think...


1. The product-price chain

• “What, this thing I just hacked together?”

• What customers don’t care about

• Low price = not valued

• Just a tool in your marketing toolbox

• Price high and justify

• Your goal: escape apples-to-apples and become a

category of one


2. Will people read this crap?


3. The getting of

attention (long copy)

and money (high prices)


Find out what’s important to

people.

How?


What to listen for

• What frustrates them

• What they'd like to see as a solution

• What they can't live without

• Powerful quote


4. Super simple writing system

“You can build on top of a lot of things that exist in this world.

Somebody goes in and does that hard, ground level science based work.

And then on top of that, you build the art.”

--David Heinemeier Hansson, Creator of Ruby on Rails


A few notes about editing...You can’t bore your customer into buying.

1. The difference between good writing and great writing is always verbs.

2. Use 80% active voice.

3. Make it readable– Break up long and paragraphs

– Use headlines and subheads

– Bold important stuff


5. Easier than you think

“You can close more business in two months by

becoming interested in other people than you can

in two years by trying to get people interested in

you.”

--Dale Carnegie


What now?

• Price high and justify.

• Get 5 customers on the phone. Listen.

• Get the super simple salesletter

template here: http://blog.sohelpful.me/growthhuddle/


http://blog.sohelpful.me/growthhuddle/

Is there anything I can

clarify?


@chiaracokieng

[email protected]/chiaracokieng


Marketing

How To Increase Prices 222% Overnight Without Improving Your Product (With Long-Form Sales Pages)