27

How to have ideas (and talk about them)

Embed Size (px)

Citation preview

Page 1: How to have ideas (and talk about them)
Page 2: How to have ideas (and talk about them)

Ruth HartnollContent Manager @ Access, Manchester

Tweet me @ruthhartnoll Email me [email protected]

Page 3: How to have ideas (and talk about them)
Page 4: How to have ideas (and talk about them)
Page 5: How to have ideas (and talk about them)

idea nou

n

i) A thought or suggestion as to a possible course of actionii) An opinion or belief

iii) The aim or purpose

Tweet me @ruthhartnoll Email me [email protected]

Page 6: How to have ideas (and talk about them)

i) A pain in the ass

idea nou

n

Tweet me @ruthhartnoll Email me [email protected]

ii) Something that only occurs to you just before you’re going to sleep

Page 7: How to have ideas (and talk about them)
Page 8: How to have ideas (and talk about them)

An idea should...

ExciteHave value

Be share worthy

Create conversation

Solve a problem

Tweet me @ruthhartnoll Email me [email protected]

Page 9: How to have ideas (and talk about them)
Page 10: How to have ideas (and talk about them)

Inspiration comes from everywhere

Conferences

ReadingFilms

Tweet me @ruthhartnoll Email me [email protected]

Social mediaThe News

Music

Page 11: How to have ideas (and talk about them)
Page 12: How to have ideas (and talk about them)

Women’s rights

Tweet me @ruthhartnoll Email me [email protected]

Page 13: How to have ideas (and talk about them)

#Copywritersunite

Tweet me @ruthhartnoll Email me [email protected]

Page 14: How to have ideas (and talk about them)
Page 15: How to have ideas (and talk about them)

Exploding Kittens

Tweet me @ruthhartnoll Email me [email protected]

Page 16: How to have ideas (and talk about them)

The Chip Shop Awards

Tweet me @ruthhartnoll Email me [email protected]

Page 17: How to have ideas (and talk about them)
Page 18: How to have ideas (and talk about them)

7 steps to get your idea down on paper

1.Treat yourself to some stationery

2.Start an ideas book - physical or digital

3.Collect all of your research into one space

4.Brainstorm the fuck out of it

5.Talk it through with someone

6.Search your idea online!

7.Write the title of your idea five different ways

Tweet me @ruthhartnoll Email me [email protected]

Page 19: How to have ideas (and talk about them)

Just bloody write

the thing

Tweet me @ruthhartnoll Email me [email protected]

Page 20: How to have ideas (and talk about them)

Things to remember when coming up with an idea

Your idea does not have to be original, your approach does.

You’re not Beyonce. And that’s ok.

Focused procrastination is key.

If you’re struggling, think of your idea in a different form.

Tweet me @ruthhartnoll Email me [email protected]

Page 21: How to have ideas (and talk about them)

BrainwritingWhat the heck is Brainwriting?

It was invented by a German dude called Bernd Rohrbach. It was first published in 1968.

It’s a structured alternative to brainstorming.

Tweet me @ruthhartnoll Email me [email protected]

We’re going to create 106 ideas in 30 minutes.

Page 22: How to have ideas (and talk about them)
Page 23: How to have ideas (and talk about them)

Important tips on presenting your idea

You’re not just telling an idea, you’re selling it. Have conviction.

If it’s a heavy subject, keep it light.

If it’s a subject that’s been covered a lot, acknowledge that and offer a new twist.

Worried? Do a power pose a la Amy Cuddy.

Tweet me @ruthhartnoll Email me [email protected]

Page 24: How to have ideas (and talk about them)

Final thoughts

Your idea is valid.

Your idea is just that; yours. Own it.

Your idea could inspire even more ideas. How awesome.

If you care, they care.

Tweet me @ruthhartnoll Email me [email protected]

Page 25: How to have ideas (and talk about them)

“You are really fucking good at things you don’t know

you’re really fucking good at.”

Cindy GallopTweet me @ruthhartnoll Email me [email protected]

Page 26: How to have ideas (and talk about them)

Talk to me

@ruthhartnoll

[email protected]

www.ruththewriter.co.uk

www.writerslabb.com

Page 27: How to have ideas (and talk about them)

Questions?