What would you say if a client asks…

“Can you capture data

at my next event?”

Don’t feel trapped…

You have a few options…

Build a web-based form in-house that runs inside a browser on a tablet

Option

A

And it looks something like this:

“I need an Internet

connection to function.”

“Which makes data collection

more challenging.”

In the field, it’s SLOW

In the field, it CROAKS WITHOUT INTERNET

And sends customers RUNNING

in the opposite direction.

Let's say NO to that!

How about

Option B…

Work with developers to build a custom app

Option

B

And spend a significant portion of your budget and

time building it!

EHH, NO!

Let’s look at

Option c…

Partner with a tech consultant that gives you some measly referral fee for offering data capture services

Option

C

NO!

Option

D

Say That You Don’t Offer Data Capture Services

And sadly watch your client move to the next agency on their list.

What better option is there?

Option

E

Use a Data Capture App

Data Capture Apps work

without an internet connection.

Which is awesome when you are

exhibiting at a trade show where

there is no internet connectivity.

Regardless of what option you choose…

If your agency is not providing data capture

services…

You are going to be left behind!

But, if you want a cost effective and simple way

to collect information, data capture apps are

your best option.

You can also export

contact details &

market research

data into your

or

.

Which is

Here’s 5 ways Data Capture Apps

can help your agency to GROW

1

On-site data capture

has been expensive

in the past

This is good since

clients still expect

it to cost a lot

Which leaves you

a lot of room for

margin!

Let’s look at the

numbers…

Here’s what your

margin might look like

for your :

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

iPad Rental $120 (4 units @ $30)

$400 (4 units @ $100)

$280+

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

iPad Rental $120 (4 units @ $30)

$400 (4 units @ $100)

$280+

Graphic Design $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (Welcome Screen and

Background Image)

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

iPad Rental $120 (4 units @ $30)

$400 (4 units @ $100)

$280+

Graphic Design $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (Welcome Screen and

Background Image)

Consulting Services $250 (2 Hours @ $50)

$500 (2 Hours @ $100)

$250 (App Setup, Configuration

and Testing)

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

iPad Rental $120 (4 units @ $30)

$400 (4 units @ $100)

$280+

Graphic Design $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (Welcome Screen and

Background Image)

Consulting Services $250 (2 Hours @ $50)

$500 (2 Hours @ $100)

$250 (App Setup, Configuration

and Testing)

Project Management $100 $200 $100 (2 Hours @ $50) (2 Hours @ $100)

Data Capture Software

Your Cost Client Cost Margin

$106 $106 $0

iPad Rental $120 (4 units @ $30)

$400 (4 units @ $100)

$280+

Graphic Design $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (Welcome Screen and

Background Image)

Consulting Services $250 (2 Hours @ $50)

$500 (2 Hours @ $100)

$250 (App Setup, Configuration

and Testing)

Project Management $100 $200 $100 (2 Hours @ $50) (2 Hours @ $100)

TOTAL $826 $1706 $880+

What would this cost for a for using the

same software and tablets?

Data Capture Software

Your Cost Client Cost Margin

$0 $106 $106+

iPad Rental $0 $400 (4 units @ $100)

$400+

Graphic Design $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (Welcome Screen and

Background Image)

Consulting Services $250 (5 Hours @ $50)

$500 (5 Hours @ $100)

$250 (App Setup, Configuration

and Testing)

Project Management $100 $200 $100 (2 Hours @ $50) (2 Hours @ $100)

TOTAL $600 $1706 $1106+

This is just a super simple example, but the point is that with or project, your will and

your will .

2

You are always looking for the

To make your clients you more.

Being able to and

activations and at an rate

You will be the to

bring a capability this

awesome to your client.

Which will allow you to

provide

about your client’s market.

And be able to communicate

, daily, or hourly

reports to your client.

3

There’s nothing worse than not knowing what your on-site staff are doing!

How can you react or make

important decisions?

You can’t be everywhere all the time!

With a data capture app, you can empower on-site supervisors to better

manage their teams in .

They will be able to see exactly who is working and to what

extent in real-time.

So, supervisors can redeploy brand ambassadors to busier locations.

Or by creating mini competitions that give each rep an

incentive to connect with more consumers.

4

People feel that the data capture process at events has become

painful and time consuming.

Make every interaction more fun and entertaining with a data capture app.

Data capture apps make the information gathering process

5

A big problem with events and promotions marketing is that it has been very difficult to

measure ROI.

Was it worth spending $15K to activate at that

event?

“There were 30K people in attendance

and the on-site supervisor said they

were busy all day so it must have been a

success.”

“There were 30K people in attendance

and the on-site supervisor said they

were busy all day so it must have been a

success.”

“There were 30K people in attendance

and the on-site supervisor said they

were busy all day so it must have been a

success.”

Backup your work with measurable success metrics to

your client.

“There were 30K people in attendance

and the on-site supervisor said they

were busy all day so it must have been a

success.”

Your client wants to know if they got anything out of the event and

whether they should activate again next year.

With a data capture app, you’re able to put a number against the

event.

“We captured 300 new email addresses

by entering consumers into a

contest. The cost to acquire each lead

was $50.”

(After using a data capture app)

This vital information lets your client measure the

of an event and determine whether it was worth the

investment.

Your client will look to you for this insight after every event to make

on how to spend their marketing budget, and

hopefully it will be with you!

Let’s Review

With a data capture app, you can:

Let’s Review

With a data capture app, you can:

Increase Margins with a low cost high value solution

Let’s Review

With a data capture app, you can:

Increase Margins with a low cost high value solution

Improve Client Satisfaction with real-time updates

Let’s Review

With a data capture app, you can:

Increase Margins with a low cost high value solution

Improve Client Satisfaction with real-time updates

Monitor On-Site Staff by empowering on-site supervisors

Let’s Review

With a data capture app, you can:

Increase Margins with a low cost high value solution

Improve Client Satisfaction with real-time updates

Monitor On-Site Staff by empowering on-site supervisors

Enhance the brand experience with a kick-ass experience

Let’s Review

With a data capture app, you can:

Increase Margins with a low cost high value solution

Improve Client Satisfaction with real-time updates

Monitor On-Site Staff by empowering on-site supervisors

Enhance the brand experience with a kick-ass experience

Better measure an event’s ROI with better post-event analytics

Are you ready to your

clients?

Get Started With

Get Started With

Click to learn more

Sign-Up for a FREE account to start

collecting data today!

Follow us: @QuickTapSurvey

https://twitter.com/wogandavid

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Slides 40-42, 45-54, 56: “Park Place Expensive Real Estate Monopoly” by 9731367@N02, used under CC-BY 2.0 Slide 43: http://a1515.phobos.apple.com/us/r1000/100/Purple/v4/b7/c2/cd/b7c2cd73-7fb0-1e6a-87df-8ef84cf6bc32/mzl.fjvqzpyr.png Slide 55: http://memegenerator.net/Crying-Face Slide 57: “Simple Satisfaction” by carbonnyc, used under CC-BY 2.0 Slide 58: “Looking back” by gumuz, used under CC-BY 2.0 Slide 59: “look into your heart and you'll find ℓ❤VΣ” by -_ra3yat_bmw_-, used under CC-BY 2.0 Slide 64: “Say hi” by renemensen, used under CC-BY 2.0 Slide 65: “Schriever photographer snares elusive bald eagle photos” by dvids, used under CC-BY 2.0 Slide 66: “C'mon EVIL Monkey! WWJD?!” by instantvantage, used under CC-BY-SA 2.0 Slide 67, 68: “Worried” by photoloni , used under CC-BY 2.0 Slide 69: “SXSW Interactive 2011 - Austin, TX” by kk, used under CC-BY-SA 2.0 Slide 70: “Light Clothing” by jdhancock, used under CC-BY 2.0 Slide 72: “Sales is tough.” by rzganoza, used under CC-BY 2.0 Slide 73: “Freediving competition: Flying Girl” by jayhem, used under CC-BY 2.0 Slide 74: “Jumping Side Kick | John Ragai | Sekinchan” by johnragai, used under CC-BY 2.0 Slide 75: “I Can't See You...” by 12023825@N04, used under CC-BY-SA 2.0 Slide 78: “Return on Investment” by lendingmemo, used under CC-BY 2.0 Slide 79: “Sailor is measured for a cover during Chiefs Night at the Naval Station Everett Fleet Exchange” by usnavy, used under CC-BY 2.0 Slide 80: “Introspection.” by e3000, used under CC-BY-SA 2.0 Slides 85, 87, 88: “Brick missing from red defensive wall” by horiavarlan, used under CC-BY 2.0

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