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How To Get Press From Large Media Outlets
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How to get press from
large publications
PR is like
Formula 1
You’ll start by
winning carting
tournaments
Then get
recruited in
Sportscar
Then get
recruited in
Sportscar
And then be the
next Schumacher
Starting from the
bottom now we here
Easy
Hard
Harder++
Easy
Hard
Harder++
For PR, Same same!
Larger publications gets inspiration from smaller sites.
Plant a seed.
If it gets popular on smaller sites, larger media outlet will come.
Publishers don’t write
about boring stuff…
So most of your press releases are ignored
Instead, talk about a new milestone…
Like “Now trusted by 10,000 customers”!
Or a new partnership…
Or a new product launch…
Avoid complicated stories, be short & straight to the point.
Giveaways can help you to get featured
Your job is to make your story compelling.
To media outlet AND their audience.
PR is not just press releases,
It’s interviews…
Or get featured in
contests, Influencer lists
or Person of the Year
Be creative.
PR is about gaining exposure with
your audience.
Reach out to influencers & reporters
only when you have newsworthy
milestones to share.
Create a buzz by targeting smaller sites.